MapMyFitness

14 statements across 1 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jun 6, 2016 by Robin Thurston · said 4 times in 1 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (3), Robin Thurston (1)

mentionsepisodesper episode tap a year for its mentions

2016 4 mentions in 1 episode

From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston Jun 6, 2016 · 4 mentions · from 1:27
every mention in 2016, scene by scene →

every mention, scene by scene, with the transcript →

Everything said about MapMyFitness, oldest first

Jun 6, 2016 neutral

Assertion Not publicly verifiable

MapMyFitness generated $17M in trailing revenue when acquired by Under Armour

“We had an advertising business when Under Armour bought us, I think it's public. We were about seventeen million in revenue.”

Robin Thurston Jun 6, 2016 ▶ 6:38 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016 neutral

Disclosure

MapMyFitness planned a $50M to $100M Series D before exiting

“We were kind of in the process of looking at raising 50 to a hundred million and kind of rolling up some of the market and going after it in a bigger way. We had a number of VC firms that had basically come to us looking to do that series D.”

Robin Thurston Jun 6, 2016 ▶ 9:14 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016 neutral

Assertion Not checkable as stated

MapMyFitness owned 250 activity-specific domain names, including MapMyBeerCrawl

“We actually had, like, at the end, we had 200 and 50 domains. Like, we had Map My Beer Crawl, and Map My Horseback Riding, and we had all these domains.”

Robin Thurston Jun 6, 2016 ▶ 4:51 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016

Assertion Not checkable as stated

Under Armour announced its MapMyFitness acquisition under three months after initial contact

“We literally, day, day Kevin called me to basically the public announcement, which was not the actual close date, but the public announcement for a public company is a very important date. It was less than three months.”

Robin Thurston Jun 6, 2016 ▶ 12:34 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016

Assertion Not checkable as stated

MapMyFitness had 103 employees before being acquired by Under Armour

“We were a 103 employees.”

Robin Thurston Jun 6, 2016 ▶ 12:58 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016

Assertion Not checkable as stated

MapMyFitness generated $5 US monthly ARPU versus under $0.30 internationally

“We were doing, I think we were roughly about five bucks per user in the U.S. And less than 30 cents outside the U.S.”

Robin Thurston Jun 6, 2016 ▶ 7:34 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016 neutral

Assertion Not publicly verifiable

MapMyFitness generated $5M in SaaS API licensing revenue before exiting

“So we also had a SaaS business when Under Armour bought us that was, you know, it was significant. It was, you know, five plus million dollars in SaaS revenue that we had built off the top of the platform.”

Robin Thurston Jun 6, 2016 ▶ 6:23 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016

Disclosure

MapMyFitness sought a $200M to $250M pre-money valuation before its exit

“We were trying to raise over 200. So like we were pretty set on that, that number had to be two to two 50.”

Robin Thurston Jun 6, 2016 ▶ 10:35 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016 neutral

Assertion Not publicly verifiable

MapMyFitness apps were numbers 97 and 101 in the Apple App Store

“We actually had about a million users on the web even before the iPhone launched, but map my run and map my ride were app number 97 in the store and number one oh one.”

Robin Thurston Jun 6, 2016 ▶ 5:16 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016 neutral

Assertion Not checkable as stated

Under Armour ignored MapMyFitness revenue, buying it purely for the user community

“It wasn't, they didn't even care about the revenue. Under Armour was like, we don't really care about any of those businesses. Like, we want to build a community. We have a vision around health and fitness.”

Robin Thurston Jun 6, 2016 ▶ 6:58 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016

Assertion Not checkable as stated

MapMyFitness burned $200,000 to $300,000 monthly prior to its acquisition

“We were getting, like, I would say maybe 200 K, 300 K. It wasn't a terrible burn.”

Robin Thurston Jun 6, 2016 ▶ 13:04 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016 positive

Assertion Not checkable as stated

MapMyFitness acquired 100% of its users organically without paid ad spend

“So, you know, we never really spent any money on acquisition. So we were very, very lucky to acquire, you know, really a hundred percent of our user base through organic, you know, sort of connections.”

Robin Thurston Jun 6, 2016 ▶ 8:16 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016 positive

Assertion Supported

MapMyFitness reached 20 million users before its Under Armour exit

“So, you know, he created a little company called Map My Fitness, ok, grew it to over twenty million, ok, twenty million users, and then exited to Under Armour, where he now serves as Senior Vice President.”

Nathan Latka Jun 6, 2016 ▶ 1:27 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Jun 6, 2016

Assertion Partly supported

MapMyFitness raised $21M in total funding prior to its exit

“A, B. 20, twenty-one million.”

Robin Thurston Jun 6, 2016 ▶ 13:25 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

MapMyFitness

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