Assertion Partly supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

MapMyFitness raised $21M in total funding prior to its exit

Robin Thurston · From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston · Jun 6, 2016 · at 13:25

Robin Thurston, co-founder of MapMyFitness, breaks down the total venture capital raised by the company before selling to Under Armour.

0:00 / 0:01exact quote · 1.4s

720p mp4 · rendered on demand · StarZero watermark

“A, B. 20, twenty-one million.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

MapMyFitness raised a total of $20 million to $21 million prior to its acquisition.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Robin Thurston's offhand estimate of $20 million to $21 million raised prior to MapMyFitness's December 2013 acquisition by Under Armour is a close approximation of the company's historical funding. Prior to the acquisition, MapMyFitness completed three major equity rounds: a $5.0 million Series A in August 2010, a $9.0 million Series B in June 2012, and a $5.0 million Series C in June 2013, yielding $19.0 million in equity (or $19.1 million to $19.2 million including seed rounds). Including a $3.0 million debt facility from Square 1 Bank in July 2012 and angel investments, total capital raised reached between $22.0 million and $23.7 million. Because $20 million to $21 million sits between the pure equity total (~$19.0M) and the all-in capital total (~$22.0M–$23.7M)—landing within roughly 5% to 10% of reported figures—the statement is graded partially true under the ledger's guideline for close offhand approximations.

MapMyFitness raised $5.0M in Series A (August 2010), $9.0M in Series B (June 2012), and $5.0M in Series C (June 2013), totaling $19.0M in equity across three rounds.
Tracxn and venture datasets record cumulative equity/seed funding of $19.1M to $19.2M prior to the Under Armour acquisition.
Alternate venture databases report up to $23.7M in total financing when including the $3.0M debt financing from Square 1 Bank in July 2012 and angel capital.
Under Armour acquired MapMyFitness for $150.0M, closing on December 6, 2013.

Checked against

[1] tracxn.com [2] tracxn.com [3] theventurecodex.com [4] globenewswire.com [5] prnewswire.com [6] sec.gov [7] mapmyfitness.com [8] outdoorindustry.org

MapMyFitness raised total million Under Armour acquisition MapMyFitness Series A Series B Series C funding raised MapMyFitness funding total Crunchbase PitchBook "MapMyFitness" "Square 1 Bank" "MapMyFitness" "venture capital" OR "funding" "20 million" OR "21 million" OR "19 million" OR "19.1 million" "MapMyFitness" "Series C" site:sec.gov "MapMyFitness, Inc."

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

MapMyFitness Robin Thurston

⚑ Spot an error? Report it

More from Robin Thurston

Assertion Not checkable as stated

MapMyFitness acquired 100% of its users organically without paid ad spend

“So, you know, we never really spent any money on acquisition. So we were very, very lucky to acquire, you know, really a hundred percent of our user base through organic, you know, sort of connections.”

Robin Thurston Jun 6, 2016 ▶ 8:16 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Assertion Not publicly verifiable

MapMyFitness generated $17M in trailing revenue when acquired by Under Armour

“We had an advertising business when Under Armour bought us, I think it's public. We were about seventeen million in revenue.”

Robin Thurston Jun 6, 2016 ▶ 6:38 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Assertion Not checkable as stated

Under Armour ignored MapMyFitness revenue, buying it purely for the user community

“It wasn't, they didn't even care about the revenue. Under Armour was like, we don't really care about any of those businesses. Like, we want to build a community. We have a vision around health and fitness.”

Robin Thurston Jun 6, 2016 ▶ 6:58 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Assertion Not checkable as stated

Under Armour CEO Kevin Plank initiated acquisition talks as an active user

“Kevin Plank called me in the middle of the whole thing. He called me. He was a user of map my run using it three days a week. And he basically originally just called, he was like, what are you doing with the business?”

Robin Thurston Jun 6, 2016 ▶ 9:29 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Assertion Not publicly verifiable

MapMyFitness apps were numbers 97 and 101 in the Apple App Store

“We actually had about a million users on the web even before the iPhone launched, but map my run and map my ride were app number 97 in the store and number one oh one.”

Robin Thurston Jun 6, 2016 ▶ 5:16 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

Assertion Not publicly verifiable

MapMyFitness generated $5M in SaaS API licensing revenue before exiting

“So we also had a SaaS business when Under Armour bought us that was, you know, it was significant. It was, you know, five plus million dollars in SaaS revenue that we had built off the top of the platform.”

Robin Thurston Jun 6, 2016 ▶ 6:23 From 0 to 20,000,000 Users and a $150,000,000 Exit to Under Armour, EP 261: Robin Thurston

MapMyFitness raised $21M in total funding prior to its exit

More from Robin Thurston

Turn any episode into a week of clips.