Lumen5

8 statements across 1 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Jun 2, 2019 by Michael Cheng · said 32 times in 1 episodes since 2019 · across every show →

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brought up most by Nathan Latka (32)

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Everything said about Lumen5, oldest first

Jun 2, 2019 positive
Assertion Not checkable as stated
Lumen5 achieves roughly $200 CAC and $600 LTV on paid ads
“On, on our efforts with ads, it's about 200 dollars CAC on a 600 dollar lifetime value, but it's also really hard to calculate because we haven't been around that long, so lifetime value just goes up as the months go by.”
Michael Cheng Jun 2, 2019 ▶ 13:44 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jun 2, 2019 positive
Insight
Marketing software benefits from built-in organic distribution by content creators
“Building a product in the marketing industry is really interesting because all of our users and customers also have their own blogs and podcasts, so they love talking about new tools that they've discovered, and so there's a lot of evergreen content out there …”
Michael Cheng Jun 2, 2019 ▶ 9:26 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jun 2, 2019 neutral
Prediction Not checkable as stated
Lumen5 will run growth experiments for six months before seeking VC
“Right now we have a lot of growth experiments that we want to run to come up with that CAC so we can go to investors and say, hey, let's pump a couple million dollars into these three growth strategies. And I think it'll take me at least six months before I ca…”
Michael Cheng Jun 2, 2019 ▶ 15:24 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jun 2, 2019 bullish
Assertion Not checkable as stated
Lumen5 has reached $100,000 in MRR and a $1M run rate
“We just passed a million when I submitted a request for run rate. So we're about a 100,000 us dollars a monthly recurring revenue.”
Michael Cheng Jun 2, 2019 ▶ 8:36 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jun 2, 2019 neutral
Disclosure
Lumen5 is bootstrapped and funded by cash flows from Snipply
“Yeah, still bootstrapping. It feels very different running LumenFive now because it's funded by Snipply”
Michael Cheng Jun 2, 2019 ▶ 9:46 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jun 2, 2019 bullish
Insight
Ephemeral content formats make hiring traditional video teams unjustifiable
“Something that's changed in the past few years that made the video landscape really interesting is you've got these Instagram stories, Snapchat stories that literally disappear after 24 hours. So you can no longer justify having, hiring out a video team to pro…”
Michael Cheng Jun 2, 2019 ▶ 5:21 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jun 2, 2019 neutral
Assertion Not checkable as stated
Lumen5 has grown to approximately 2,000 paying customers
“We're at about 2000.”
Michael Cheng Jun 2, 2019 ▶ 8:48 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Jun 2, 2019 positive
Insight
Founders should launch second products with direct synergy to existing users
“If you previously have a product and you're launching a new product, make sure that there's some synergy between the two. For us, Snipply users were the perfect Lumen five users.”
Michael Cheng Jun 2, 2019 ▶ 9:06 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
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