LUMAscape
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 24, 2018 by Alan Osetek · said 2 times in 2 episodes since 2017 · across every show →
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Mar 24, 2018 negative
Osetek: Intermediaries Take 50% to 70% of Programmatic Ad Dollars
“So, you know, across the, what I call across the Luma scape, when you go from the brand all the way to the other end of the spectrum, the publisher, there's DSPs, SSPs, there's like six intermediaries involved, and they're all taking a cut where a couple of di…”