Liquor.com

12 statements across 2 episodes · 4 bullish · 1 bearish · 1 people on the record · first statement Jul 1, 2016 by Steve Olsher · said 27 times in 2 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (19), Steve Olsher (8)

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2017 13 mentions in 1 episode
2016 14 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Liquor.com, oldest first

Jul 1, 2016 negative
Opinion
Outside executives hired for planned 2000 IPO lacked basic competency
“Wall Street wanted to see the gray hairs, the CEOs, CFOs, CTOs, all the lettered saviors, and when everything went to hell in a handbasket, basically, we figured out pretty quickly that the folks we had brought in to take us to the promised land didn't know ja…”
Steve Olsher Jul 1, 2016 ▶ 4:58 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016 positive
Assertion Supported
Steve Olsher: Liquor.com advertises for Diageo, Bacardi, and Brown-Forman
“Yeah, no, I mean, we work with all the biggest brands in the world you know, from the Diageo portfolio, if you know Diageo, I mean, you know, and then of course you know, Bacardi and, you know, the, I mean, heck, you name it, the single malt Scotches, the Jack…”
Steve Olsher Jul 1, 2016 ▶ 7:40 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016
Assertion Supported
Olsher: Liquor.com filed S-1 in 2000, lost domain until 2005
“Well, actually it started as a catalog company in 91. We launched on CompuServe's electronic mall in 93, put together one of the first fully functional e-commerce sites in 95, and then picked up the domain liquor.com in 98, had the S one filed to go public in …”
Steve Olsher Jul 1, 2016 ▶ 4:25 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016 neutral
Disclosure
Brands must commit to six-figure minimum spends to advertise on Liquor.com
“That's just not going to do you any good, but realistically to work with us you're going to be looking at a six figure spend to make any sort of sense.”
Steve Olsher Jul 1, 2016 ▶ 7:12 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016
Assertion Not checkable as stated
Liquor.com grew email conversion rates from under 0.5% to nearly 6%
“Our conversion rates used to be just absolute shit. I mean, we were looking at like less than half of one percent and since we've been working with some of you know, some pretty interesting characters out there, They're to just really just know their stuff. I …”
Steve Olsher Jul 1, 2016 ▶ 11:23 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016 neutral
Assertion Not checkable as stated
Liquor.com generated approximately $3 million in revenue in 2015
“2015 was right around three.”
Steve Olsher Jul 1, 2016 ▶ 6:07 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016 bullish
Assertion Not checkable as stated
Liquor.com boasts 36 million unique visitors and 1.8 million email subscribers
“That's a domain that I've owned since 1998, and we get at this juncture, we get about thirty-six million uniques to the site, and almost a 1,000,008 on the email list.”
Steve Olsher Jul 1, 2016 ▶ 3:17 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016 bullish
Prediction Not checkable as stated
Liquor.com is projected to generate $7.5 million in 2016 revenue
“And so that's kind of modified over the years, but right now we're doing this year we're slated to do about seven and a half.”
Steve Olsher Jul 1, 2016 ▶ 5:59 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 1, 2016 positive
Assertion Not checkable as stated
Olsher: Liquor.com gets about 400,000 monthly unique visitors from ZergNet
“Literally, because we have been taking advantage of that for as long as we have now, I mean, we'll get about 400,000 monthly uniques to the site just from ZergNet alone.”
Steve Olsher Jul 1, 2016 ▶ 9:28 EP 342: How to Write a Best-Selling Book with Steve Olsher
Jul 14, 2017
Assertion Not checkable as stated
Olsher: Liquor.com generates about 3 million monthly impressions
“We're about three million or so monthly impressions right now for the site.”
Steve Olsher Jul 14, 2017 ▶ 2:21 720: How Wealthy People Put On a Conference
Jul 14, 2017
Disclosure
Olsher: Liquor.com hired an investment bank to solicit acquisition offers
“We ended up bringing in an investment banking group to help us try to solicit offers and we're still actually in that process right now.”
Steve Olsher Jul 14, 2017 ▶ 1:54 720: How Wealthy People Put On a Conference
Jul 14, 2017
Assertion Not checkable as stated
Olsher: Liquor.com has nearly 2 million database subscribers
“We've got almost two million subscribers on the database.”
Steve Olsher Jul 14, 2017 ▶ 3:51 720: How Wealthy People Put On a Conference
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