Klipfolio

“No, well, it's a hundred percent inside sales, so we don't have an outbound sales.”

“About 70 to 80 dollars on a monthly basis, so we're talking about a pretty inexpensive, a credit card type type user purchasing model.”

“There is no dashboard right now that is the number one or the leader in the SMB.”

“DashRu, along with a couple of other folks, are what we would consider widget engines. So there's not a lot of depth to those kind of offerings. You know, with Clifolio, with our offering, you can actually calculate and mash together your own metrics. And I th…”

“So we've got about seven, 7000 as of today.”

“We launched it actually in 2001. And we launched it as a consumer dashboard that was super popular, but it wasn't making us any revenue. So long story, sad story, we sort of slogged it out for a great many, many years. And then in 2012, we launched the cloud v…”

“So we're hitting around a logo churn and a gross monthly churn. It's about the same metric that is in between maybe three percent at the best per month, you know, to maybe three and three quarters on a monthly basis.”

“So the fact that we're growing at over two X, I think is an important sort of metric to look at as well.”

“I think it's definitely it's definitely the first one.”

“So we did a small seed round, a 1.7 million dollar seed round at the beginning of 2014. We did our series a at the beginning of 2015. So that was a 6.2 million dollar round.”

“And if I take a look at my cap payback period, which is about eight to 10 months, or if I take a look at my LTV to cap ratio, like the lifetime value to cap, Ratio. It's healthy as well. It's about a four.”

“By the end of 2012, we had 350 customers and we were thrilled. By the end of the next year, by end of 20 13, we had 1100 customers.”

“I think the other one that is probably doing the most interesting stuff is probably Microsoft's Power BI product. I think they're probably our most formidable or most close competitor.”

“7000. That's right. And that's about it. That's about a two X every year so far.”

“I got a call from one of our insiders. This is from Omer's Ventures in Toronto, and Omer's is a huge fund as well. Really good guys. And they said, okay, we like your business. Let's make this, you know, short and simple. What would you say if we did an inside…”

“So in fall, we went out to market and we came home with a twelve million dollar series B raise.”

“So the 23 is right. The 34 was always more like 23 months.”

“And then from the marketing side, we're actually not going to be pouring a lot of money into paid advertising. We're actually going to put a lot of effort into the content strategy, and we've had tons and tons of luck, and we know other small and mid-sized Foc…”

“Yeah, exactly. So CAC is still around 700 dollars.”

“Yes, we have.”

“Yeah, we got, you know, in that sort of six, seven, eight percent or times multiple.”

“The other thing that was super cool and they did the same thing, and this is pretty rare, but again, it sort of speaks to the trust and the type of investors there was an anti-dilution clause that expires after two years.”

“So, so the lowball was, I think it was somewhere in the neighborhood of four to five, I think it was closer to five, five times ARR multiple.”

“We're shooting for another two X and we feel very confident. Yep. That's right. So that is, that's the target that we're trying to hit.”

“So CAC is still around 700 dollars, 700 or 800 dollars. So we're still running very, very efficiently. So LW to CAC is still relatively healthy, although that's come down a little bit as well as we spend more on advertising. Sure. And then our CAC payback peri…”

“Customers come in at roughly 70 dollars. That's kind of their first the first bundle that they buy on average. And then over a course of about 12 months, they move up to about a 115 dollars.”

“What always happens first is you get a call from usually somebody in product. So product management reaches out and, you know, they say something like, hey, we're interested in learning more about your tech and, you know, potentially we're interested in a part…”

“So in January, we announced a twelve million dollar raise. That was actually an inside round from our existing investors.”

“So we've upped it to about a 120,000 per month.”

“We've got the fortune of working with lots and lots of small and mid-sized businesses thousands of them, 8500 of them around the world who really use Clifolo to monitor all the things that matter inside of their business.”

“We've never gotten to any sort of formal discussion where there's actually an offer on the table. We've had a lot of the, you know, the phone has been ringing, but we really haven't moved it forward just because we're not in a position where we're interested i…”

“So 35% of our revenue comes through the partner channel, which is really awesome and healthy.”

“Oh, we're doing about in between five and six. Probably close to six right now.”