CXL Institute

part of CXL

3 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Apr 5, 2017 by Pep Laja · said 3 times in 1 episodes since 2017 · across every show →

Mentions by year

brought up most by Nathan Latka (2), Pep Laja (1)

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Everything said about CXL Institute, oldest first

Apr 5, 2017
Assertion Not checkable as stated
Laja: Annual plans make up 20% to 25% of CXL subscriptions
“I would say annuals are 20, 25%.”
Pep Laja Apr 5, 2017 ▶ 17:28 EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
Apr 5, 2017 negative
Insight
Laja: Small business subscriptions are difficult to build due to high churn
“These people want short-term gains. They don't want to invest or they don't have resources to invest in anything over the long haul. And then the churn was terrible. So it was very hard to build a business around and we're on small businesses, really.”
Pep Laja Apr 5, 2017 ▶ 16:46 EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
Apr 5, 2017 neutral
Disclosure
Pep Laja: CXL expanded from pure agency model into subscriptions in 2016
“For the longest time we were just an agency model. So flat monthly fee, which are a monthly retainer for our services. So for the first, Four years or five years, which did just that. And now last year, so middle of 20 16, we launched conversion Excel Institut…”
Pep Laja Apr 5, 2017 ▶ 3:14 EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
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