Pep Laja: CXL expanded from pure agency model into subscriptions in 2016
Pep Laja · EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja · Apr 5, 2017 · at 3:14
Pep Laja, founder of CXL (ConversionXL), discusses the business model evolution and revenue streams of his conversion rate optimization company with Nathan Latka.
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“For the longest time we were just an agency model. So flat monthly fee, which are a monthly retainer for our services. So for the first, Four years or five years, which did just that. And now last year, so middle of 20 16, we launched conversion Excel Institute, CXL Institute, which is now live courses and also a monthly subscription service for, you know, you get access to training programs. So that's a new source of revenue now.”
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