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Churnly

19 statements across 3 episodes · 3 bullish · 1 bearish · 1 people on the record · first statement Jul 23, 2020 by Adam Baker · said 46 times in 4 episodes since 2020 · across every show →

Mentions by year

brought up most by Nathan Latka (24), Adam Baker (20), Ben Arellano (2)

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2022 38 mentions in 2 episodes 19 per episode
2020 8 mentions in 2 episodes 4 per episode

every mention, scene by scene, with the transcript →

Everything said about Churnly, oldest first

Jul 23, 2020
Disclosure
Churnly spent roughly $300k on its MVP before earning revenue
“Somewhere around about 300 K.”
Adam Baker Jul 23, 2020 ▶ 4:28 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020
Assertion Not checkable as stated
Baker: Churnly has four customers in Brazil via organic SEO
“We've got four customers in Brazil right now. And so, you know, we come up on page one for particularly in Brazil.”
Adam Baker Jul 23, 2020 ▶ 13:28 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020
Disclosure
Baker: Churnly pays its external SEO agency $400 per month
“We paid them monthly about 400 bucks a month.”
Adam Baker Jul 23, 2020 ▶ 13:56 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020 neutral
Assertion Not checkable as stated
Baker: Churnly currently has just under 20 paying customers
“So we're just under 20.”
Adam Baker Jul 23, 2020 ▶ 6:02 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020 neutral
Assertion Not checkable as stated
Baker: Churnly is burning about $40,000 net per month
“We're probably burning about 40 at the moment.”
Adam Baker Jul 23, 2020 ▶ 8:24 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020 neutral
Disclosure
Baker: Churnly employs four software engineers and seven data scientists
“Software engineers, we've got four and we've got seven data scientists.”
Adam Baker Jul 23, 2020 ▶ 5:40 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020
Assertion Not checkable as stated
Baker: Churnly generates about six leads per week via SEO
“Currently through SEO we're getting about six leads a week coming through”
Adam Baker Jul 23, 2020 ▶ 13:45 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020 positive
Assertion Not checkable as stated
Baker: Churnly had zero gross revenue churn over the past year
“It's zero.”
Adam Baker Jul 23, 2020 ▶ 9:45 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020 neutral
Assertion Not checkable as stated
Baker: Churnly generated 75 leads and closed 1 customer from SaaStock
“We went to SAS stock last year. We picked up 75 leads. We closed one of those leads actually two weeks ago.”
Adam Baker Jul 23, 2020 ▶ 12:07 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020 neutral
Disclosure
Adam Baker sold two prior companies to self-fund Churnly
“Built and sold two companies. So I've been fortunate enough to be able to take a risk with my own cash in this.”
Adam Baker Jul 23, 2020 ▶ 8:02 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 23, 2020 neutral
Disclosure
Churnly charges an average of $900 per month
“We feel that the price point that we've landed on, which is anywhere to be honest, between seven and 1200 bucks a month. And it kind of, Averages out about nine.”
Adam Baker Jul 23, 2020 ▶ 11:18 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 27, 2022
Disclosure
Baker: Churnly generates 70% from SaaS and 30% from services
“Typically though we're running about 70% ARR on SAS and then about 30% on one-time services to implement that.”
Adam Baker Jul 27, 2022 ▶ 6:30 $0 to $1.2m in 8 Months, How this Sales Enablement SaaS Founder Bootstrapped with super fast growth
Jul 27, 2022 negative
Insight
Baker: Pricing software on retained revenue causes messy contract disputes
“I think you then get into lots of contractual disputes and I've had this before where companies would then start to debate about, you know, who, how much revenue they've actually got from us or if they acquire an organization and their revenue ramps because of…”
Adam Baker Jul 27, 2022 ▶ 6:50 $0 to $1.2m in 8 Months, How this Sales Enablement SaaS Founder Bootstrapped with super fast growth
Jul 27, 2022
Disclosure
Baker retains 85% ownership of his bootstrapped SaaS platform Churnly.
“I own 85% of that business.”
Adam Baker Jul 27, 2022 ▶ 1:53 $0 to $1.2m in 8 Months, How this Sales Enablement SaaS Founder Bootstrapped with super fast growth
Jul 27, 2022 positive
Assertion Not checkable as stated
Baker: Churnly grew from $1.5M to $6M ARR in two years
“We went from a 1.5 million ARR to about six million ARR in, in that period.”
Adam Baker Jul 27, 2022 ▶ 1:28 $0 to $1.2m in 8 Months, How this Sales Enablement SaaS Founder Bootstrapped with super fast growth
Nov 6, 2022
Disclosure
Baker: Churnly requires five workshops before proposing or they walk away
“So we ask our customers to commit to five workshops before we even give them a proposal, right? If they can't do that, we're out. We don't talk to them.”
Adam Baker Nov 6, 2022 ▶ 10:58 How to shoot through the scale gap (hardest part of scaling rev is between $1M ARR - $6M ARR)
Nov 6, 2022
Disclosure
Baker: Churnly's average contract value is roughly $150,000
“So at Churnly, our average contract value is about a 150 K.”
Adam Baker Nov 6, 2022 ▶ 8:32 How to shoot through the scale gap (hardest part of scaling rev is between $1M ARR - $6M ARR)
Nov 6, 2022
Assertion Not checkable as stated
Baker: Churnly grew revenue from $200k to $2M in 12 weeks
“About 200,000 USD to two million in 12 weeks.”
Adam Baker Nov 6, 2022 ▶ 5:56 How to shoot through the scale gap (hardest part of scaling rev is between $1M ARR - $6M ARR)
Nov 6, 2022 bullish
Assertion Not checkable as stated
Baker: Churnly grew revenue from $600K to $5.5M in 18 months
“And we moved from about 600 K to six to about five and a half million US dollars in 18 months.”
Adam Baker Nov 6, 2022 ▶ 5:05 How to shoot through the scale gap (hardest part of scaling rev is between $1M ARR - $6M ARR)
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