Borrowell

“We're closing in on, on half a billion dollars of loan applications in Canada.”

“We have a very difficult growth challenge because not only are we trying to grow fast month over month, and not only are we trying to reduce our CAC customer acquisition cost month over month, we also have this pesky algorithm that kicks away a lot of my leads…”

“I think an interesting point in the funnel to focus on is a cost per offer, how much it costs us to generate an offer to someone that we're able to do business with. Because if you measure it at the application level, it takes into account all those people who…”

“We have origination fees between one and five percent.”

“So we've raised at the end of last year, we raised 5.4 million. And Series A? It was actually it was actually sort of a seed on steroids. It included both the debt capital that we lend out and equity to build the business.”

“Less than twenty million. In terms of equity capital, but a significant amount, especially for a Canadian raise the Canadian VC scene is vastly different than the American VC scene.”

“We have a small schedule a bank in Canada called equitable who's invested money in us as well.”

“We do our marketing on a one to two week basis. So we have a highly experimental marketing regime where we're always, you know, we're not buying three or six months in advance. We're studying all the metrics and finding out what converts the best and the corre…”