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Jeff Goldenberg

Co-Founder & CSO, Abacus Agency · 1 appearance on the record.

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founderexecutiveauthoroperatorLinkedIn ↗abacus.agency ↗

Jeff Goldenberg is a Canadian growth marketing strategist and entrepreneur who co-founded the performance advertising agency Abacus after serving as Head of Growth at Borrowell. He is the co-author of The Growth Hacker’s Guide to the Galaxy and has mentored for programs at MaRS, Techstars, and 500 Startups.

10statements → 2claims → 1claims resolved → 3.8/5average certainty → 1.4/5average debate potential → ≈4.5/5argument clarity, estimated → 2said about them ↓

1 supported 0 partly supported 0 contradicted 1 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 1 is resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jeff argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Goldenberg: Peer-to-peer lending is not yet legal in Canada
“What is interesting in Canada that's different is that in Canada peer-to-peer lending is not legal yet.”
Jeff Goldenberg Feb 7, 2016 ▶ 7:27 His company has lended $400m via unique canadian model with Jeff Goldenberg

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jeff Goldenberg on measured tape to publish a rate. This says nothing about how they speak.

Everything Jeff Goldenberg said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Goldenberg: Fintechs should optimize cost per offer, not cost per application
“I think an interesting point in the funnel to focus on is a cost per offer, how much it costs us to generate an offer to someone that we're able to do business with. Because if you measure it at the application level, it takes into account all those people who…”
Jeff Goldenberg Feb 7, 2016 ▶ 4:03 His company has lended $400m via unique canadian model with Jeff Goldenberg
Assertion Supported
Goldenberg: Peer-to-peer lending is not yet legal in Canada
“What is interesting in Canada that's different is that in Canada peer-to-peer lending is not legal yet.”
Jeff Goldenberg Feb 7, 2016 ▶ 7:27 His company has lended $400m via unique canadian model with Jeff Goldenberg
Opinion
Goldenberg: US lending market is 7 to 8 years ahead of Canada
“Currently, like I said, the American market is probably seven or eight years ahead of the Canadian market.”
Jeff Goldenberg Feb 7, 2016 ▶ 7:44 His company has lended $400m via unique canadian model with Jeff Goldenberg
Insight
Goldenberg: Relaxing fintech underwriting for growth risks destroying the company
“We have a very difficult growth challenge because not only are we trying to grow fast month over month, and not only are we trying to reduce our CAC customer acquisition cost month over month, we also have this pesky algorithm that kicks away a lot of my leads…”
Jeff Goldenberg Feb 7, 2016 ▶ 8:29 His company has lended $400m via unique canadian model with Jeff Goldenberg
Disclosure
Goldenberg: Borrowell raised $5.4M seed round mixing debt and equity
“So we've raised at the end of last year, we raised 5.4 million. And Series A? It was actually it was actually sort of a seed on steroids. It included both the debt capital that we lend out and equity to build the business.”
Jeff Goldenberg Feb 7, 2016 ▶ 4:44 His company has lended $400m via unique canadian model with Jeff Goldenberg
Disclosure
Goldenberg: Equitable Bank invested in Canadian fintech Borrowell
“We have a small schedule a bank in Canada called equitable who's invested money in us as well.”
Jeff Goldenberg Feb 7, 2016 ▶ 6:55 His company has lended $400m via unique canadian model with Jeff Goldenberg
Assertion Not checkable as stated
Goldenberg: Borrowell Nears $500M in Canadian Loan Applications
“We're closing in on, on half a billion dollars of loan applications in Canada.”
Jeff Goldenberg Feb 7, 2016 ▶ 10:04 His company has lended $400m via unique canadian model with Jeff Goldenberg
Disclosure
Goldenberg: Borrowell charges between 1% and 5% in origination fees
“We have origination fees between one and five percent.”
Jeff Goldenberg Feb 7, 2016 ▶ 13:24 His company has lended $400m via unique canadian model with Jeff Goldenberg
Disclosure
Goldenberg: Borrowell is raising under $20M in Series A equity
“Less than twenty million. In terms of equity capital, but a significant amount, especially for a Canadian raise the Canadian VC scene is vastly different than the American VC scene.”
Jeff Goldenberg Feb 7, 2016 ▶ 14:52 His company has lended $400m via unique canadian model with Jeff Goldenberg
Disclosure
Goldenberg: Borrowell runs marketing on 1-to-2 week cycles without advance buys
“We do our marketing on a one to two week basis. So we have a highly experimental marketing regime where we're always, you know, we're not buying three or six months in advance. We're studying all the metrics and finding out what converts the best and the corre…”
Jeff Goldenberg Feb 7, 2016 ▶ 2:39 His company has lended $400m via unique canadian model with Jeff Goldenberg

The other half of the tape: Jeff Goldenberg's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

tap a year for its mentions
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0112016episodes it came up in
0010.5212016episodesmentions per episode
2016 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
His company has lended $400m via unique canadian model with Jeff Goldenberg Feb 7, 2016 12m
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