The Ledger
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Isaacson: Badoo founder launched $100M initiative to acquire niche dating apps
“So for example, the billionaire founder of Badu reached out to us just two weeks ago. They're starting a one hundred million dollar initiative to find niche dating apps and bring them into the fold.”
Hyatt: Dig is likely to be acquired quickly at modest price
“I think it's likely that you're going to get acquired, and the number's not going to be that high, but it's going to change your life, and I think it's going to be a lot of money for you, but I'd rather have a better multiple, because I think you're going to g…”
Isaacson: Dating app industry to reach $12B by end of next year
“In 2016, it was a three billion dollar industry. By the end of next year is expected to be a twelve billion dollar industry.”
Isaacson: Average dating app user uses three to four apps simultaneously
“You've got your average dating app user using three or four dating apps at a time. People are used to kind of having their main dating apps that they could swipe all day if they want to, and then dating apps that really cut to the chase in addition, kind of in…”
Isaacson: Dig has $350,000 soft-circled for seed round
“We have been pitching and we have about 350,000 dollars soft circled.”
Hudson: Precursor Ventures typically writes $250,000 initial checks
“I just didn't feel like our normal full-size, two 50 K check was the right one in this case.”
Isaacson: 10% of dating app users select paid subscription tiers
“So dating apps today, according to industry data, you're seeing about 10% of users choosing to do one of the paid options between the two 99 and 34 dollars a month.”
Isaacson: Dig achieves $1.40 blended CAC and $0.50 lowest CPI
“Our blended cost of user acquisition is a dollar 40 cents. Our lowest campaign is down to 50 cents cost per install.”
Isaacson: Dig is raising $1.5 million to scale
“We're raising 1.5 million dollars to scale and help people find someone they really dig.”
Isaacson: Dig reaches 80k downloads and 25k monthly active users
“In the past few months, we've seen 80,000 total downloads and 25,000 monthly active users looking for love on Dig.”
Lee Isaacson: Match Group owns 49 dating apps and actively acquires others
“So if you look at Match Corporation, for example, they own 49 different dating apps, and so in terms of exit possibilities, places like Match Group, the Meet Group is another one. There are these large corporations looking to not just incubate their own dating…”
Isaacson: Dig generated approximately $15,000 in total revenue this year
“So total this year has been about 15,000 dollars.”