Willock: Aura Finance saw 5.8% consumer churn in 2023
Kelsey Willock · Aura Finance: Chasing the Ghost of Mint · Apr 9, 2025 · at 8:57
Aura Finance founder Kelsey Willock explains the company's retention metrics during its initial direct-to-consumer model while pitching investors on The Pitch.
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“In twenty-twenty-three, our churn from a consumer perspective was 5.8%.”
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