Willock: Aura data captures employee intent to spend, save, and invest
Kelsey Willock · Aura Finance: Chasing the Ghost of Mint · Apr 9, 2025 · at 9:42
Kelsey Willock, founder of Aura Finance, explains to investor Elizabeth Yin how Aura's employee financial data provides actionable intent insights for corporate HR teams.
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“If you think about Pinterest as this data set of consumer intent, you can think about Aura's data as a set of information on employee intent to save, spend, and invest their paycheck.”
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