Assertion Not checkable as stated
Aura Exceeded Fortune 100 Client's Annual Partner Enrollment Goal in One Day
“Our Fortune 100 partner has already told us we exceeded their prior partners enrollment annual goal in one day”
Insight
Willock: Aura data captures employee intent to spend, save, and invest
“If you think about Pinterest as this data set of consumer intent, you can think about Aura's data as a set of information on employee intent to save, spend, and invest their paycheck.”
Disclosure
Aura plans to eliminate human coaching calls within a year
“Over the next year, as we continue investing in our technology, the ultimate goal is to write ourselves out entirely to no longer need to have those human to human coaching interventions.”
Disclosure
Aura Finance: Employer contracts cover departed employees for the full year
“In our contracts, we've also written in, if you sign up for the program in January and you leave the company in February, the company still pays for you the entire year, giving them the opportunity and us to win them over in the long term post leaving their em…”
Assertion Not checkable as stated
Aura Finance Reached $830,000 in Annual Contracted Revenue
“The revenue we currently have is 830,000 dollars in contracted revenue of which we've already realized over a 100,000 dollars of it this year.”
Disclosure
Aura Finance Is Raising on a $15 Million Post-Money SAFE
“Fifteen million post money.”
Assertion Not checkable as stated
Willock: Aura Finance generates $830,000 in annual revenue
“The revenue we currently have Is 830,000 dollars.”
Assertion Not checkable as stated
Aura Finance Onboarded 17 Corporate Partners Including LinkedIn, Figma, and Whoop
“In just the past year, we onboarded 17 paying corporate partners, including companies like LinkedIn, Figma, Whoop, and more.”
Assertion Supported
Aura Finance built its financial quiz with Georgetown and Cornell researchers
“Things like getting to know your relationship with money through our money personality quiz, which we developed with a team of behavioral scientists and researchers at Georgetown and Cornell. It's an eight question quiz designed to essentially build a Myers-Br…”
Assertion Not checkable as stated
Willock: 37% of Aura Members Take Action Within First 30 Days
“37% of our members take action within their first 30 days with us.”
Assertion Not checkable as stated
Willock: Aura Finance reached 1.8% churn with employer partners
“I'm very proud to say that our churn this past year was 1.8% with our employer partners.”
Assertion Supported
Aura Finance is an RIA offering HYSAs, managed accounts, and beta IRAs
“We are a registered investment advisor. Some of the products that we already offer include an HYSA, high yield savings account, and a managed investment account. We also have an IRA and beta.”
Assertion Not checkable as stated
Aura Finance Achieves 37% Workshop-to-Signup Enrollment Across Initial 15 Corporate Partners
“Across the 15 original partners we onboarded, we didn't onboard entirely company-wide, we onboarded cohorts, and our average enrollment from workshop to signing up was 37%.”
Assertion Not checkable as stated
Aura Finance Reports 3% Single-Day Adoption at Fortune 100 Partner
“With our Fortune 100 partner, we did three percent in one day. We're already tracking five percent by the end of next week.”
Assertion Not checkable as stated
Willock: Aura secured 15 corporate partners in six months via ERGs
“That's how we brought on 15 paying corporate partners in six months' time.”
Assertion Not checkable as stated
Willock: Aura Finance's burn rate is $40,000 per month
“It is 40,000.”
Disclosure
Aura Finance Is Raising $3 Million With Nearly $2 Million Committed
“I'm raising three million. I have just under two million in commitments. That capital includes funds that are coming back in to exceed their pro rata and new capital, including a fund associated with the largest employer in the world, which as you can imagine,…”
Assertion Not checkable as stated
Willock: Aura Finance saw 5.8% consumer churn in 2023
“In twenty-twenty-three, our churn from a consumer perspective was 5.8%.”
Assertion Supported
Willock: Standard EAP Solutions See Average Employee Enrollment of 2% to 5%
“That is extremely and astronomically high for what you would consider an EAP-type solution, which on average is anywhere from two to five percent.”
Assertion Supported
Aura Finance currently relies on user-reported financial data
“Right now it is user generated content. So we rely on that individual to provide us effective data.”
