Jenna Sereni

Founder, SALT + GROVE · 1 appearance on the record.

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Sereni was an early executive and VP of Marketing & Creative Services at WHOSAY, later serving as VP of Marketing at Paramount. She subsequently founded the shopping platform HandsDown before launching the wellness studio SALT + GROVE.

6statements → 2claims → 0claims resolved → 4.17/5average certainty → 1.17/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · 3 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said6 Episodes1

Everything Jenna Sereni said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Sereni: Hands Down has $1M soft-circled for a $4M seed round

“So we have about a million dollars soft circled in the four million dollar round. We are still talking to leads.”

Jenna Sereni Mar 4, 2025 ▶ 3:59 #110 HandsDown: The Accelerator Pitch

Disclosure

Sereni: Hands Down has approximately 4,500 users

“Right now we have about 4500 users, and I do have a demo for you as well, if you'd like.”

Jenna Sereni Mar 4, 2025 ▶ 4:10 #110 HandsDown: The Accelerator Pitch

Assertion Not checkable as stated

Sereni: Hands Down takes 12% to 40% commission on purchases

“We earn anywhere from a 12 to 40% commission on those purchases.”

Jenna Sereni Mar 4, 2025 ▶ 4:48 #110 HandsDown: The Accelerator Pitch

Disclosure

Sereni: We accepted the Techstars Boulder offer on the spot

“And we're so excited that we accepted it on the spot.”

Jenna Sereni Mar 4, 2025 ▶ 24:29 #110 HandsDown: The Accelerator Pitch

Opinion

Sereni: 6% equity is fair for an impactful advisor or partner

“The six percent, you know, is what you could potentially allocate to a really meaningful advisor or board member or someone who takes part in your company in a really large way.”

Jenna Sereni Mar 4, 2025 ▶ 25:12 #110 HandsDown: The Accelerator Pitch

Assertion Not checkable as stated

Sereni: Pregnant women and new moms scored 10 points above other cohorts

“In order to determine how to verticalize, we identified 20 or 30 cohorts, so we had artists, golfers, outdoor enthusiasts, pregnant women, moms of kids who go to Montessori schools, and we scored them in different categories. Do they value trust? Do they value…”

Jenna Sereni Mar 4, 2025 ▶ 27:15 #110 HandsDown: The Accelerator Pitch

Appearances (1)

Episode	Date	Speaking time
#110 HandsDown: The Accelerator Pitch	Mar 4, 2025	13m

Jenna Sereni

Appearances (1)

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