Sereni: 6% equity is fair for an impactful advisor or partner
Jenna Sereni · #110 HandsDown: The Accelerator Pitch · Mar 4, 2025 · at 25:12
HandsDown founder Jenna Sereni explains why giving up 6% equity to join Techstars Boulder was worth it for the hands-on support of managing director El Bruno.
0:00 / 0:12exact quote · 12.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“The six percent, you know, is what you could potentially allocate to a really meaningful advisor or board member or someone who takes part in your company in a really large way.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jenna Sereni
Sereni: Hands Down has $1M soft-circled for a $4M seed round
“So we have about a million dollars soft circled in the four million dollar round. We are still talking to leads.”
Sereni: Hands Down has approximately 4,500 users
“Right now we have about 4500 users, and I do have a demo for you as well, if you'd like.”
Sereni: Hands Down takes 12% to 40% commission on purchases
“We earn anywhere from a 12 to 40% commission on those purchases.”
Sereni: We accepted the Techstars Boulder offer on the spot
“And we're so excited that we accepted it on the spot.”
Sereni: Pregnant women and new moms scored 10 points above other cohorts
“In order to determine how to verticalize, we identified 20 or 30 cohorts, so we had artists, golfers, outdoor enthusiasts, pregnant women, moms of kids who go to Montessori schools, and we scored them in different categories. Do they value trust? Do they value…”