Sereni: Pregnant women and new moms scored 10 points above other cohorts
Jenna Sereni · #110 HandsDown: The Accelerator Pitch · Mar 4, 2025 · at 27:15
Jenna Sereni, founder of shopping recommendation app HandsDown, explains how she decided to verticalize the app's target demographic while participating in Techstars Boulder.
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“In order to determine how to verticalize, we identified 20 or 30 cohorts, so we had artists, golfers, outdoor enthusiasts, pregnant women, moms of kids who go to Montessori schools, and we scored them in different categories. Do they value trust? Do they value efficiency? Are they obsessed with their product categories? How many purchases do they make a month? And we went through a scoring exercise. The top three highest performing cohorts were pregnant women, moms of babies, up to one year old, and parents of children of Montessori schools. And the other cohorts were like 10 points behind them.”
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More from Jenna Sereni
Sereni: Hands Down has $1M soft-circled for a $4M seed round
“So we have about a million dollars soft circled in the four million dollar round. We are still talking to leads.”
Sereni: Hands Down has approximately 4,500 users
“Right now we have about 4500 users, and I do have a demo for you as well, if you'd like.”
Sereni: Hands Down takes 12% to 40% commission on purchases
“We earn anywhere from a 12 to 40% commission on those purchases.”