Modern Picnic

“Two or three years, she sells this for fifty million to, and then she's on to her next thing.”

“Modern Picnic has done a really good job capturing the eyes of the Gen Z demo, shown by our pretty massive TikTok following. We actually have, like, millions on there, which is crazy.”

“We did like what we do in a month in like a day.”

“The Pitch Fund is investing in Modern Picnic.”

“But this year, we've scaled back our ad spend by 80% in an effort to preserve burn, extend our runway but we're still seeing top-line growth, which is crazy.”

“All of our products have an a 150 dollar AOV. We have a 60 dollar average CAC.”

“But I also worry about the long, like the long plan for market size, just because this feels more niche than what I've seen from other brands that have gotten to that kind of billion dollar mark. I think the archetypes, I think are a little too narrow for me t…”

“We've done over four million dollars in cumulative sales from over 20,000 units sold, all while maintaining an incredibly lean team.”

“I look for this fanatical customer that must have a product, but I'm not quite sure I'm seeing the repeatable customer. I'm not, it's kind of a nice to have, not a need to have.”

“So our returning customer rate is actually above industry average year to date. It's at like a 23%.”

“So, since we left you guys, we have locked in Container Store, in store and online, and with a new product that we're launching with them. We're also launching with Nordstrom, and we're also working on getting set up with Bloomingdale's.”

“So our product margins are excellent at over 80 to 90%. Gross margin goes down as still incredibly strong at around 60%, which will only continue to be strong as we grow in scale.”

“Facebook has forever changed, and so we're never gonna go back in there full force.”