Kamenetsky: Modern Picnic maintains a $150 AOV and $60 CAC
Allie Kamenetsky · #109 Modern Picnic: Surviving the Adpocalypse · Mar 4, 2025 · at 4:20
Modern Picnic founder Allie Kamenetsky outlines company unit economics to the investor panel on The Pitch.
0:00 / 0:04exact quote · 4.9s
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“All of our products have an a 150 dollar AOV. We have a 60 dollar average CAC.”
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More from Allie Kamenetsky
Kamenetsky: Facebook ads have changed forever and won't get full spend
“Facebook has forever changed, and so we're never gonna go back in there full force.”
Kamenetsky: Modern Picnic generates 80-90% product margins and 60% gross margins
“So our product margins are excellent at over 80 to 90%. Gross margin goes down as still incredibly strong at around 60%, which will only continue to be strong as we grow in scale.”
Kamenetsky: Modern Picnic cut ad spend 80% while growing revenue
“But this year, we've scaled back our ad spend by 80% in an effort to preserve burn, extend our runway but we're still seeing top-line growth, which is crazy.”
Kamenetsky: Modern Picnic surpassed $4M in cumulative sales and 20k units
“We've done over four million dollars in cumulative sales from over 20,000 units sold, all while maintaining an incredibly lean team.”