Madeline Fraser

18 statements across 2 episodes · 2 bullish · 3 bearish · 3 people on the record · first statement Aug 23, 2023 by Madeline Fraser · across every show →

On the record as a speaker too: Madeline Fraser's record, appearances and statements → this page counts the times other people say the name.

Everything said about Madeline Fraser, oldest first

Aug 23, 2023 bullish
Prediction Not checkable as stated
Fraser: Gemist targets $5M to $7M ARR before Series A
“Before Series A, we'd like to be somewhere between five and seven million in ARR.”
Madeline Fraser Aug 23, 2023 ▶ 15:16 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Assertion Supported
Muccio: Fraser secured $150K in commitments from Phillips and Bloom
“Madeline walked out of the pitch room with a 150,000 in commitments from Mark and Neil.”
Josh Muccio Aug 23, 2023 ▶ 23:27 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 positive
Assertion Not checkable as stated
Fraser: Gemist home try-on product has 50% to 70% margins
“No, no, it has margins. It's like a wholesale. So it has at least 50 to 70% margins.”
Madeline Fraser Aug 23, 2023 ▶ 10:53 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Assertion Not checkable as stated
Fraser still owns over 50% of Gemist
“Well, I still have over 50%.”
Madeline Fraser Aug 23, 2023 ▶ 17:39 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Disclosure
Fraser: Gemist raised a $1M pre-seed and $3M seed round
“We did a pre-seed and a seed round. So we did a million in our pre-seed and three million in our seed.”
Madeline Fraser Aug 23, 2023 ▶ 13:57 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Disclosure
Fraser: Gemist is raising at a $15.5M post-money valuation
“We did convertible note for the pre-seed, I believe six million cap, and then seed round was 3,000,011 and a half post, and this one is 15 and a half post.”
Madeline Fraser Aug 23, 2023 ▶ 14:11 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 neutral
What-if
Hudson: Gemist is worth $100K at a $10M post-money valuation
“Clean 10 posts with, like, good founder ownership, I would have put in a hundred K.”
Charles Hudson Aug 23, 2023 ▶ 20:45 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 neutral
Assertion Supported
Fraser: Top jewelry brands represent only 12% of the industry
“That's only about 12% of the entire industry. And so the industry is actually primarily made up of the SMB market.”
Madeline Fraser Aug 23, 2023 ▶ 5:49 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Disclosure
Fraser: Gemist generates $50K MRR from implementation and licensing fees
“MRR is about 50 K a month just because we haven't, the brands are going live now, right? So I'm dealing with mainly implementation fees and some licensing.”
Madeline Fraser Aug 23, 2023 ▶ 14:57 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Mar 4, 2025
Disclosure
Gemist charges SMBs $1,000 monthly plus a 3% to 10% take rate
“And with them, we do a monthly licensing fee that's around a thousand dollars a month, and then we pair that with a transaction percentage on anything sold through the Gemist experiences, and that usually ranges between three and 10%, depending on how big the …”
Madeline Fraser Mar 4, 2025 ▶ 6:28 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 bearish
Assertion Not checkable as stated
Blue Nile's online customization tool has not changed in 10 years
“Well, no, because they're, they already technically have a version and hasn't changed in 10 years.”
Madeline Fraser Mar 4, 2025 ▶ 13:40 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Disclosure
Gemist generates approximately $50,000 in monthly recurring revenue
“Yeah, so MRR is about 50 K a month just because we haven't, the brands are going live now, right? So I'm dealing with mainly implementation fees and some licensing. Transaction fees haven't hit yet.”
Madeline Fraser Mar 4, 2025 ▶ 15:21 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Assertion Supported
Top brands like Tiffany and Cartier represent just 12% of the market
“The one thing to note also about the jewelry industry is if you think of like the top big brands in your brain that equal jewelries to beer is Tiffany Cartier. That's only about 12% of the entire industry. And so the industry is actually primarily made up of t…”
Madeline Fraser Mar 4, 2025 ▶ 6:04 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Disclosure
Gemist is raising a $3M seed round at a $15.5M post-money valuation
“We did convertible note for the pre-seed, I believe six million cap, and then seed round was 3,000,011 and a half post, and this one is 15 and a half post.”
Madeline Fraser Mar 4, 2025 ▶ 14:35 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 bearish
Disclosure
Charles Hudson passes on Gemist over founder cap table dilution concerns
“I got pretty close on this one, but I think I'm out. I was just doing some math on the cap table here, and I just I worry about what it's, to me, there's one simple fix, which is to give you and your founder more equity in the A, which will come out of the poc…”
Charles Hudson Mar 4, 2025 ▶ 15:53 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Assertion Not checkable as stated
Madeline Fraser clarifies she still owns over 50% equity in Gemist
“Well, I still have over 50%.”
Madeline Fraser Mar 4, 2025 ▶ 17:46 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 negative
Opinion
Madeline Fraser: Passing on Gemist over cap table concerns is short-sighted
“You know, I think that that's a little bit short-sighted in my mind, right? Not really talking through that or having enough time to sit down with them and sort of say, hey, let's, let's think about what this could look like in the future.”
Madeline Fraser Mar 4, 2025 ▶ 23:54 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Disclosure
Gemist targets $100K enterprise ACV with up to $75K implementation fees
“They are super down to throw down cash, right? So we start with implementation fees anywhere between 30 and 75 K, And then we do a higher licensing fee based off of SKUs. And right now we're looking at an average annual contract value around a hundred K.”
Madeline Fraser Mar 4, 2025 ▶ 6:48 #115 Gemist: The Crown Jewel of Venture
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