Disclosure certainty 4/5 debate potential 1/5

Gemist charges SMBs $1,000 monthly plus a 3% to 10% take rate

Madeline Fraser · #115 Gemist: The Crown Jewel of Venture · Mar 4, 2025 · at 6:28

Madeline Fraser, founder of Gemist, explains her vertical SaaS startup's pricing model for SMB jewelry retailers on The Pitch.

0:00 / 0:13exact quote · 13.2s
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“And with them, we do a monthly licensing fee that's around a thousand dollars a month, and then we pair that with a transaction percentage on anything sold through the Gemist experiences, and that usually ranges between three and 10%, depending on how big the company is.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Madeline Fraser

Assertion Not checkable as stated
Fraser: Blue Nile's custom jewelry tech hasn't changed in 10 years
“They already technically have a version and hasn't changed in 10 years.”
Madeline Fraser Aug 23, 2023 ▶ 13:17 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Assertion Not checkable as stated
Blue Nile's online customization tool has not changed in 10 years
“Well, no, because they're, they already technically have a version and hasn't changed in 10 years.”
Madeline Fraser Mar 4, 2025 ▶ 13:40 #115 Gemist: The Crown Jewel of Venture
Disclosure
Gemist is raising a $3M seed round at a $15.5M post-money valuation
“We did convertible note for the pre-seed, I believe six million cap, and then seed round was 3,000,011 and a half post, and this one is 15 and a half post.”
Madeline Fraser Mar 4, 2025 ▶ 14:35 #115 Gemist: The Crown Jewel of Venture
Opinion
Madeline Fraser: Passing on Gemist over cap table concerns is short-sighted
“You know, I think that that's a little bit short-sighted in my mind, right? Not really talking through that or having enough time to sit down with them and sort of say, hey, let's, let's think about what this could look like in the future.”
Madeline Fraser Mar 4, 2025 ▶ 23:54 #115 Gemist: The Crown Jewel of Venture
Disclosure
Fraser: Gemist signed four brands for $500K+ ACV in Q1
“And so with zero dollars in marketing spend and me as our sales team, we've been able to sign four large jewelry brands just in Q one of this year at an annual contract value of over 500 K.”
Madeline Fraser Aug 23, 2023 ▶ 2:43 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Prediction Not checkable as stated
Fraser: Gemist targets $5M to $7M ARR before Series A
“Before Series A, we'd like to be somewhere between five and seven million in ARR.”
Madeline Fraser Aug 23, 2023 ▶ 15:16 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
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