Gemist

25 statements across 2 episodes · 9 bullish · 4 bearish · 3 people on the record · first statement Aug 23, 2023 by Madeline Fraser · said 52 times in 2 episodes since 2023 · across every show →

Mentions by year

brought up most by Madeline Fraser (20), Josh Muccio (16), Mark Phillips (13), Elizabeth Yin (3)

tap a year for its mentions
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00200.5401202320242025episodesmentions per episode
2025 38 mentions in 1 episode
2023 14 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Gemist, oldest first

Aug 23, 2023 bullish
Prediction Not checkable as stated
Fraser: Gemist targets $5M to $7M ARR before Series A
“Before Series A, we'd like to be somewhere between five and seven million in ARR.”
Madeline Fraser Aug 23, 2023 ▶ 15:16 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Assertion Supported
Muccio: Fraser secured $150K in commitments from Phillips and Bloom
“Madeline walked out of the pitch room with a 150,000 in commitments from Mark and Neil.”
Josh Muccio Aug 23, 2023 ▶ 23:27 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 positive
Assertion Not checkable as stated
Fraser: Gemist home try-on product has 50% to 70% margins
“No, no, it has margins. It's like a wholesale. So it has at least 50 to 70% margins.”
Madeline Fraser Aug 23, 2023 ▶ 10:53 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Assertion Not checkable as stated
Fraser still owns over 50% of Gemist
“Well, I still have over 50%.”
Madeline Fraser Aug 23, 2023 ▶ 17:39 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Disclosure
Fraser: Gemist raised a $1M pre-seed and $3M seed round
“We did a pre-seed and a seed round. So we did a million in our pre-seed and three million in our seed.”
Madeline Fraser Aug 23, 2023 ▶ 13:57 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Disclosure
Fraser: Gemist is raising at a $15.5M post-money valuation
“We did convertible note for the pre-seed, I believe six million cap, and then seed round was 3,000,011 and a half post, and this one is 15 and a half post.”
Madeline Fraser Aug 23, 2023 ▶ 14:11 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 neutral
What-if
Hudson: Gemist is worth $100K at a $10M post-money valuation
“Clean 10 posts with, like, good founder ownership, I would have put in a hundred K.”
Charles Hudson Aug 23, 2023 ▶ 20:45 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 negative
Assertion Not checkable as stated
Fraser: Blue Nile's custom jewelry tech hasn't changed in 10 years
“They already technically have a version and hasn't changed in 10 years.”
Madeline Fraser Aug 23, 2023 ▶ 13:17 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 bullish
Disclosure
Fraser: Gemist has a 30-brand waitlist worth over $3M
“And we've built a 30 plus brand waitlist that has Contract value of over three million.”
Madeline Fraser Aug 23, 2023 ▶ 2:56 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 bullish
Disclosure
Fraser: Gemist has $2M committed led by Entrada Ventures
“So right now it's being led by Entrada Ventures. We have two million committed, and we're kind of looking to fill that last one million in the next few months here as we get this off the ground.”
Madeline Fraser Aug 23, 2023 ▶ 3:13 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023 bullish
Disclosure
Fraser: Gemist signed four brands for $500K+ ACV in Q1
“And so with zero dollars in marketing spend and me as our sales team, we've been able to sign four large jewelry brands just in Q one of this year at an annual contract value of over 500 K.”
Madeline Fraser Aug 23, 2023 ▶ 2:43 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Aug 23, 2023
Disclosure
Fraser: Gemist generates $50K MRR from implementation and licensing fees
“MRR is about 50 K a month just because we haven't, the brands are going live now, right? So I'm dealing with mainly implementation fees and some licensing.”
Madeline Fraser Aug 23, 2023 ▶ 14:57 "Jewelry Industry Digital Transformation Needed: Can Shopify Jewelry Save the Day?"
Mar 4, 2025 bullish
Disclosure
Entrada Ventures leads Gemist's $3M seed round with $2M committed
“So right now it's being led by Entrada Ventures. We have two million committed and we're kind of looking to fill that last one million in the next few months here as we get this off the ground.”
Madeline Fraser Mar 4, 2025 ▶ 3:36 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Disclosure
Gemist charges SMBs $1,000 monthly plus a 3% to 10% take rate
“And with them, we do a monthly licensing fee that's around a thousand dollars a month, and then we pair that with a transaction percentage on anything sold through the Gemist experiences, and that usually ranges between three and 10%, depending on how big the …”
Madeline Fraser Mar 4, 2025 ▶ 6:28 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 bullish
Assertion Not checkable as stated
Gemist has a 30-brand waitlist worth over $3M in contract value
“And we've built a 30 plus brand waitlist that has Contract value of over three million.”
Madeline Fraser Mar 4, 2025 ▶ 3:19 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 bearish
Assertion Not checkable as stated
Blue Nile's online customization tool has not changed in 10 years
“Well, no, because they're, they already technically have a version and hasn't changed in 10 years.”
Madeline Fraser Mar 4, 2025 ▶ 13:40 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Disclosure
Gemist generates approximately $50,000 in monthly recurring revenue
“Yeah, so MRR is about 50 K a month just because we haven't, the brands are going live now, right? So I'm dealing with mainly implementation fees and some licensing. Transaction fees haven't hit yet.”
Madeline Fraser Mar 4, 2025 ▶ 15:21 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Disclosure
Gemist is raising a $3M seed round at a $15.5M post-money valuation
“We did convertible note for the pre-seed, I believe six million cap, and then seed round was 3,000,011 and a half post, and this one is 15 and a half post.”
Madeline Fraser Mar 4, 2025 ▶ 14:35 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 neutral
What-if
Charles Hudson would have invested $100K at a $10M post-money valuation
“Clean 10 post with, like, good founder ownership, I would have put in a hundred K.”
Charles Hudson Mar 4, 2025 ▶ 20:45 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 bearish
Disclosure
Charles Hudson passes on Gemist over founder cap table dilution concerns
“I got pretty close on this one, but I think I'm out. I was just doing some math on the cap table here, and I just I worry about what it's, to me, there's one simple fix, which is to give you and your founder more equity in the A, which will come out of the poc…”
Charles Hudson Mar 4, 2025 ▶ 15:53 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 bullish
Assertion Not checkable as stated
Gemist signed four large jewelry brands for over $500K ACV in Q1
“And so with zero dollars in marketing spend and me as our sales team, we've been able to sign four large jewelry brands just in Q one of this year at an annual contract value of over 500 K.”
Madeline Fraser Mar 4, 2025 ▶ 3:07 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Assertion Not checkable as stated
Madeline Fraser clarifies she still owns over 50% equity in Gemist
“Well, I still have over 50%.”
Madeline Fraser Mar 4, 2025 ▶ 17:46 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 negative
Opinion
Madeline Fraser: Passing on Gemist over cap table concerns is short-sighted
“You know, I think that that's a little bit short-sighted in my mind, right? Not really talking through that or having enough time to sit down with them and sort of say, hey, let's, let's think about what this could look like in the future.”
Madeline Fraser Mar 4, 2025 ▶ 23:54 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025
Disclosure
Gemist targets $100K enterprise ACV with up to $75K implementation fees
“They are super down to throw down cash, right? So we start with implementation fees anywhere between 30 and 75 K, And then we do a higher licensing fee based off of SKUs. And right now we're looking at an average annual contract value around a hundred K.”
Madeline Fraser Mar 4, 2025 ▶ 6:48 #115 Gemist: The Crown Jewel of Venture
Mar 4, 2025 positive
Assertion Partly supported
Gemist secures a record-breaking $650,000 syndicate investment on The Pitch
“So we got 300,000 from Neil. That's 250 K from Mark puts you at 550,000. You've got a 100,000 coming from the pitch fund. That puts you at 650,000 dollars, which is I think the biggest investment we've ever had on the show.”
Josh Muccio Mar 4, 2025 ▶ 29:50 #115 Gemist: The Crown Jewel of Venture
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