Harper Wilde

“Like for us to make a brand bet, we really need to be excited about the category and between the many tombstones kind of that have that have existed as well as Just the consumer behavior. I'm just like not a hundred percent bought into the category.”

“About 65% of our orders do come through this Free Home Try On model, and we see a 110% conversion.”

“We bought 400 bras of existing brands and we found a way to basically replicate the purchasing process and test it for zero dollars to us”

“One that we can say and that we're really excited about is an NBA player from the Golden State Warriors, Andre Iguodala and Rudy Klein-Thomas.”

“This one's a nine million with a 20% discount.”

“I can't justify paying, what was it, a nine million dollar cap when you're currently at 20,000 a month. And you know, for that reason alone it just doesn't work for me. So I'm gonna pass, but good luck.”

“Actually free home try on is not easily replicable. The ability to operationally have enough inventory to buffer a free home try on logistical model is actually very complex.”

“Two-thirds buy at least one or more.”

“Yeah, so we're we've had around 25% month-over-month growth since launch. We're at over 2200 orders, so around 20,000”

“And so like, this seems like it's a little bit better for sure. But it's not, obviously, at least not to me, like, tenx better than the Target bra.”

“Anticipated to be around 150,000 this year and then getting to around 2.2 million for next year.”