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A/B testing

also referred to as: a-b testing

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Feb 23, 2021 by Rand Fishkin · across every show →

Everything said about A/B testing, oldest first

Feb 23, 2021 negative
Insight
A/B testing is harmful unless statistical significance is reached within 36 hours
“I think A-B testing and conversion rate testing in general is great when you have between tens of thousands and hundreds of thousands or more visitors to a page and enough of them are converting that you can basically test in 12 to 36 hours. Anything under tha…”
Rand Fishkin Feb 23, 2021 ▶ 30:50 Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin
Jun 4, 2024
Insight
A/B Testing Takes Too Long With Under 5,000 Monthly Unique Visitors
“If you're getting a thousand uniques a month, even 5000 uniques a month, it's tough. You just can't get a lot of signal and a split test takes a really long time.”
Rob Walling Jun 4, 2024 ▶ 11:33 Episode 716 | Positioning Against Incumbents, Changing Your H1, H...
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