Google Ads

part of Google

7 statements across 5 episodes · 3 bullish · 3 bearish · 4 people on the record · first statement Jun 29, 2023 by Emma Lawler · said 87 times in 32 episodes since 2022 · across every show →

Mentions by year

brought up most by Cody Schneider (48), Jonathan Courtney (11), Sahil Bloom (4), Greg Isenberg (4), Omar Choudhry (2), James (The Boring Marketer) (2), Meng To (1), Jesse Pujji (1)

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051020222023202420252026episodes it came up in
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2026 14 mentions in 7 episodes 2 per episode
2025 26 mentions in 10 episodes 3 per episode
2024 40 mentions in 9 episodes 4 per episode
2023 2 mentions in 2 episodes 1 per episode
2022 5 mentions in 4 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Google Ads, oldest first

Jun 29, 2023 bullish
Opinion
Emma Lawler: Media company ad integration is ripe for software disruption
“I think is pretty ripe for disruption is manual sales teams. Like for media companies, they go out and they sell an ad package to a company, and then it's like this fully manual process to get them integrated with the product. And it, in my opinion, it should …”
Emma Lawler Jun 29, 2023 ▶ 44:19 Business ideas worth paying attention to
May 27, 2024 bullish
Prediction Not checkable as stated
Schneider: Posting Daily Niche YouTube Tutorials Reaches $30K/Month in 200 Days
“And I guarantee you, if you did a video a day for the next 200 days, you could easily be at 30 grand a month doing this. And like from all of the revenue streams that we just talked about right there.”
Cody Schneider May 27, 2024 ▶ 34:58 I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
Oct 28, 2024 bearish
Insight
Courtney: Standard websites fail to convert sales without exceptional SEO or ads
“Unless you have unbelievably good SEO and you're spending, you know, good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily.”
Jonathan Courtney Oct 28, 2024 ▶ 5:50 How to make $20,000,000 with a landing page
Aug 30, 2025 positive
Insight
Schneider: Low-Budget Ad Campaigns Must Optimize Upper-Funnel Events First
“If I just turn on ads straight to payment, I'm going to have not enough conversion events for it to train into that payment action. And so I have to focus on the thing that's more up funnel and train it into that, because that is a leading indicator for this, …”
Cody Schneider Aug 30, 2025 ▶ 29:10 Using Google Ads, Heygen AI, Perplexity to make you $$$
Aug 30, 2025 negative
Insight
Schneider: Loose location settings cause Google Ads to leak international clicks
“A lot of people, they will get trapped in like you'll see this where the ads do really well for the first like 14 days. And then suddenly they start getting all this cheap traffic from like the Philippines or India. And they're like, I don't even know how that…”
Cody Schneider Aug 30, 2025 ▶ 9:27 Using Google Ads, Heygen AI, Perplexity to make you $$$
Aug 30, 2025 negative
Assertion Supported
Schneider: Google Ads exact match no longer limits to exact queries
“Exact match isn't actually exact match though on Google anymore. It used to be in the past. I could be like, anytime somebody searches this keyword, show my ad, they now technically expand the audience and it's total bullshit. I hate it.”
Cody Schneider Aug 30, 2025 ▶ 11:03 Using Google Ads, Heygen AI, Perplexity to make you $$$
Nov 17, 2025
Assertion Not checkable as stated
Isenberg: Marketing Lead Accidentally Charged $8,000 in Personal Ads to Company Card
“One of our portfolio company's marketing lead accidentally ran an 8000 dollars of personal Google ads on the company card.”
Greg Isenberg Nov 17, 2025 ▶ 17:40 9 REQUIRED Finance Lessons for Founders
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