The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Bragg: The best indie hacker products are built on existing platforms
“The best kind of business to build for like an indie hacker is to build on top of another platform.”
Noah Bragg Jul 5, 2023 ▶ 2:46 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Assertion Not checkable as stated
Bragg: Potion acquired its first ~75 customers through Twitter
“I'd say around, like, my first 75 customers just came from Twitter and kind of seeing what I was doing with Potion there.”
Noah Bragg Jul 5, 2023 ▶ 6:27 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Assertion Not checkable as stated
Noah Bragg: Potion hit a six-month growth plateau due to churn
“There was like a period, like a year into the business where I kind of hit some plateau and I wasn't really sure why. I mean, I guess it was probably mostly there's some churn issues at that point. So like for six months there, I wasn't really growing. The bus…”
Noah Bragg Jul 5, 2023 ▶ 7:56 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Assertion Not checkable as stated
Noah Bragg: Potion.so almost sold earlier for much less
“I ended up, I actually, I almost did sell at that point. I had a buyer that was interested and it fell through thankfully because it would have been way less than what I ended up selling for.”
Noah Bragg Jul 5, 2023 ▶ 8:20 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Assertion Not checkable as stated
Bragg: Version two and new affiliates revived Potion's growth to 6% monthly
“And I made, like, a version two, and I got, like, some new affiliates on board and did a couple different things that kind of put the business on a new trajectory, and that kind of got me out of that plateau where I was starting to grow, like, six percent a mo…”
Noah Bragg Jul 5, 2023 ▶ 8:45 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Disclosure
Bragg: Listed Potion.so initially for $400k on Acquire
“I first listed it at 400 K”
Noah Bragg Jul 5, 2023 ▶ 12:10 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Disclosure
Bragg: Lowering Potion's price to $350k generated 25 NDAs and 3 offers
“So after two weeks, I lowered it to 350 K had more people come through. I think I had like 25 ish people sign the NDA to kind of see more data, see more info. And out of that talk to around six people on like a call. And then out of that, three people like act…”
Noah Bragg Jul 5, 2023 ▶ 12:36 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Assertion Not checkable as stated
Bragg: Stripe Atlas accounts cannot detach corporate entities during acquisitions
“My corporation entity was like connected to my Stripe account. I think because I use, what is it Atlas or whatever their product is called for that. Yeah. And apparently there's not a way that they can separate that from the whole like Stripe account. And so b…”
Noah Bragg Jul 5, 2023 ▶ 18:38 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Assertion Supported
Bragg: Transferring Stripe accounts requires custom scripts for active subscriptions
“Stripe does have a you know, an easy interface to basically move products over or no, to move customers over. But then we had to like write the code and the script to move all the subscriptions and the payments and that over. And then start those again on the …”
Noah Bragg Jul 5, 2023 ▶ 19:03 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Disclosure
Noah Bragg: Automated Potion.so operations to reduce workload to two hours weekly
“Even with running the business potion, like, at the later ends of it, I was kind of just trying to automate more things and just, like, basically make it so it takes less of my time even with, like, customer support and things like that, and just being able to…”
Noah Bragg Jul 5, 2023 ▶ 22:33 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
Disclosure
Bragg: Sold Supportman micro-SaaS to Damon Chen
“Support man. It was, you know, it was a little one I sold to Damon Chen, who's pretty active on Twitter as well.”
Noah Bragg Jul 5, 2023 ▶ 1:57 Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
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