Eyal Toledano

Founder, MicroAngel · 1 appearance on the record.

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founderinvestorexecutiveengineerauthor@EyalToledano ↗LinkedIn ↗microangel.so ↗

Eyal Toledano is a Montreal-based entrepreneur and growth engineer who founded MicroAngel, a micro-fund and Substack publication where he buys, operates, and scales micro-SaaS products. He is also the founder and CEO of e-commerce tool Batch, having previously led growth and marketing for startups including Sonder and Sociable Labs.

7statements → 1claims → 0claims resolved → 3.71/5average certainty → 1.86/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 prediction · 2 insights · 4 disclosures · every statement was checked. The prediction and assertions are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Eyal argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Eyal Toledano on measured tape to publish a rate. This says nothing about how they speak.

What they said7 Episodes1

Everything Eyal Toledano said on Startup Acquisition Stories that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Toledano: Product-market fit is a singular event; execution is more important

“Market product fit is super important, but it's a singular event, like in the life of a product. Like after you're done with that, then everything starts, you know, like that's so much more important, you know, in my view now is how you execute.”

Eyal Toledano Nov 15, 2021 ▶ 12:10 Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel

Disclosure

Toledano countered Reconcile's $350K asking price on $73K ARR with $180K cash

“They were reporting, you know, like, 73 K in our ARR and asking for 350 K which was, I found outrageous for, like, that kind of product but I didn't mind, like, I still got in touch, you know, I still basically did my thing, and Basically made an offer, which …”

Eyal Toledano Nov 15, 2021 ▶ 1:59 Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel

Disclosure

Toledano bases his software acquisition offers on EBITDA rather than ARR

“Like, I don't really make offers on ARR. I make offers on EBITDA. You know, like, that's the whole point, is how much can I get out on my investment?”

Eyal Toledano Nov 15, 2021 ▶ 5:09 Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel

Prediction Not checkable as stated

Toledano predicts his $500K MicroAngel portfolio will return 2x in two years

“And because they are growing really slowly over a period of two years, they'll reach a certain point where the value of my portfolio will allow me to sell it. So I can perceive a two X return on that half a million dollars two years later.”

Eyal Toledano Nov 15, 2021 ▶ 7:39 Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel

Insight

Toledano: Buying a SaaS is 'focused chaos' with identifiable problems

“The advantage with something when you buy it is that it's more focused chaos, you know, like you're buying something where you know where the fire is, and you know exactly, like you have a playbook for how to fix it”

Eyal Toledano Nov 15, 2021 ▶ 11:58 Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel

Disclosure

Toledano: MicroAngel's first acquisition was Shopify app Reconcile in February 2021

“I bought a B to B SaaS Shopify app called Reconcile, which basically helps Shopify stores send all of their payout transactions and all of that accounting data over to zero automatically, which usually takes like, 20 to 25 hours to reconcile every single trans…”

Eyal Toledano Nov 15, 2021 ▶ 1:09 Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel

Disclosure

Toledano is investing $500K to acquire micro-SaaS products for MicroAngel

“My goal basically is to invest, like I'm investing a half a million dollars over the next few months, which I'm almost done.”

Eyal Toledano Nov 15, 2021 ▶ 6:54 Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel

Appearances (1)

Episode	Date	Speaking time
Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel	Nov 15, 2021	17m

Eyal Toledano

The record, in short

How they sound: not measured why? →

Appearances (1)

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