Eyal Toledano, founder of MicroAngel, discusses startup growth dynamics and why post-PMF operational execution matters more than the initial discovery phase.
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“Market product fit is super important, but it's a singular event, like in the life of a product. Like after you're done with that, then everything starts, you know, like that's so much more important, you know, in my view now is how you execute.”
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More from Eyal Toledano
Disclosure
Toledano countered Reconcile's $350K asking price on $73K ARR with $180K cash
“They were reporting, you know, like, 73 K in our ARR and asking for 350 K which was, I found outrageous for, like, that kind of product but I didn't mind, like, I still got in touch, you know, I still basically did my thing, and Basically made an offer, which …”
Eyal ToledanoNov 15, 2021▶ 1:59Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel
Disclosure
Toledano bases his software acquisition offers on EBITDA rather than ARR
“Like, I don't really make offers on ARR. I make offers on EBITDA. You know, like, that's the whole point, is how much can I get out on my investment?”
Eyal ToledanoNov 15, 2021▶ 5:09Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel
PredictionNot checkable as stated
Toledano predicts his $500K MicroAngel portfolio will return 2x in two years
“And because they are growing really slowly over a period of two years, they'll reach a certain point where the value of my portfolio will allow me to sell it. So I can perceive a two X return on that half a million dollars two years later.”
Eyal ToledanoNov 15, 2021▶ 7:39Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel
Insight
Toledano: Buying a SaaS is 'focused chaos' with identifiable problems
“The advantage with something when you buy it is that it's more focused chaos, you know, like you're buying something where you know where the fire is, and you know exactly, like you have a playbook for how to fix it”
Eyal ToledanoNov 15, 2021▶ 11:58Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel
Disclosure
Toledano: MicroAngel's first acquisition was Shopify app Reconcile in February 2021
“I bought a B to B SaaS Shopify app called Reconcile, which basically helps Shopify stores send all of their payout transactions and all of that accounting data over to zero automatically, which usually takes like, 20 to 25 hours to reconcile every single trans…”
Eyal ToledanoNov 15, 2021▶ 1:09Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel
Disclosure
Toledano is investing $500K to acquire micro-SaaS products for MicroAngel
“My goal basically is to invest, like I'm investing a half a million dollars over the next few months, which I'm almost done.”
Eyal ToledanoNov 15, 2021▶ 6:54Startup Acquisition Stories with Eyal Toledano Founder of MicroAngel
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