Eyal Toledano explains the investment thesis and target return for his MicroAngel fund to MicroAcquire founder Andrew Gazdecki.
Insight
Toledano: Product-market fit is a singular event; execution is more important
“Market product fit is super important, but it's a singular event, like in the life of a product. Like after you're done with that, then everything starts, you know, like that's so much more important, you know, in my view now is how you execute.”
Disclosure
Toledano countered Reconcile's $350K asking price on $73K ARR with $180K cash
“They were reporting, you know, like, 73 K in our ARR and asking for 350 K which was, I found outrageous for, like, that kind of product but I didn't mind, like, I still got in touch, you know, I still basically did my thing, and Basically made an offer, which …”
Disclosure
Toledano bases his software acquisition offers on EBITDA rather than ARR
“Like, I don't really make offers on ARR. I make offers on EBITDA. You know, like, that's the whole point, is how much can I get out on my investment?”
Insight
Toledano: Buying a SaaS is 'focused chaos' with identifiable problems
“The advantage with something when you buy it is that it's more focused chaos, you know, like you're buying something where you know where the fire is, and you know exactly, like you have a playbook for how to fix it”
Disclosure
Toledano: MicroAngel's first acquisition was Shopify app Reconcile in February 2021
“I bought a B to B SaaS Shopify app called Reconcile, which basically helps Shopify stores send all of their payout transactions and all of that accounting data over to zero automatically, which usually takes like, 20 to 25 hours to reconcile every single trans…”
Disclosure
Toledano is investing $500K to acquire micro-SaaS products for MicroAngel
“My goal basically is to invest, like I'm investing a half a million dollars over the next few months, which I'm almost done.”