Moxa

“We realized the Asia market was actually a little bit more primed and better suited for a product like ours.”

“So I don't remember exactly how many NDAs we got, but at least a few dozen, I'd say probably in the thirty-ish, 30 to forty-ish range and, you know, had conversations with about maybe 20% of them afterwards”

“We decided to go with the buyer on acquired because they were able to make an all cash offer. The other buyer wanted to do sort of a mix of stock and earn outs which just made it a little bit more messy.”

“Yeah the first ones mostly were through organic social so I had never used TikTok. My partners had never used it either until we started Moxa, but, We had heard that, you know, TikTok was a great way to showcase and also educate people on interesting topics. I…”

“I actually enjoyed sort of the diligence process, which might seem a little masochistic to other people, but it just goes to show how much work we had done over the last few years and sort of the knowledge and the know how and sort of explaining and sharing th…”

“What we realized was it was really tough to have a positive LTV to CAC on peer paid advertising.”