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Alan Li

Co-founder, Signs and Mirrors · 1 appearance on the record.

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founderhostanalystLinkedIn ↗signsandmirrors.com ↗

After beginning his career in finance at Goldman Sachs and Siris Capital, Alan Li co-founded Moxa, an acupressure app he later sold on Acquire.com. He subsequently co-founded FotoLab Studio and Signs and Mirrors, and hosts the Opening Soon podcast.

6statements → 1claims → 0claims resolved → 3.83/5average certainty → 1.33/5average debate potential → ≈4.5/5argument clarity, estimated →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 1 opinion · 1 insight · 3 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Alan Li on measured tape to publish a rate. This says nothing about how they speak.

Everything Alan Li said on Startup Acquisition Stories that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Alan Li: Asian Markets Were Better Suited For Moxa Than the US
“We realized the Asia market was actually a little bit more primed and better suited for a product like ours.”
Alan Li Sep 12, 2023 ▶ 11:40 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Disclosure
Alan Li: Moxa struggled to achieve positive LTV-to-CAC with paid ads
“What we realized was it was really tough to have a positive LTV to CAC on peer paid advertising.”
Alan Li Sep 12, 2023 ▶ 10:21 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Disclosure
Li: Moxa chose an all-cash Acquire.com offer over stock and earnouts
“We decided to go with the buyer on acquired because they were able to make an all cash offer. The other buyer wanted to do sort of a mix of stock and earn outs which just made it a little bit more messy.”
Alan Li Sep 12, 2023 ▶ 15:20 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Insight
Alan Li: Acquisition Due Diligence Can Be Reflective and Therapeutic for Founders
“I actually enjoyed sort of the diligence process, which might seem a little masochistic to other people, but it just goes to show how much work we had done over the last few years and sort of the knowledge and the know how and sort of explaining and sharing th…”
Alan Li Sep 12, 2023 ▶ 17:04 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Assertion Not checkable as stated
Alan Li: Moxa Acquired Initial Users Through Organic Educational TikTok Videos
“Yeah the first ones mostly were through organic social so I had never used TikTok. My partners had never used it either until we started Moxa, but, We had heard that, you know, TikTok was a great way to showcase and also educate people on interesting topics. I…”
Alan Li Sep 12, 2023 ▶ 8:36 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Disclosure
Li: Moxa received 30 to 40 NDAs on Acquire.com
“So I don't remember exactly how many NDAs we got, but at least a few dozen, I'd say probably in the thirty-ish, 30 to forty-ish range and, you know, had conversations with about maybe 20% of them afterwards”
Alan Li Sep 12, 2023 ▶ 14:34 Startup Acquisition Stories with Alan Li Co-founder of Moxa

Appearances (1)

EpisodeDateSpeaking time
Startup Acquisition Stories with Alan Li Co-founder of Moxa Sep 12, 2023 18m
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