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Alan Li: Asian Markets Were Better Suited For Moxa Than the US

Alan Li · Startup Acquisition Stories with Alan Li Co-founder of Moxa · Sep 12, 2023 · at 11:40

Alan Li, co-founder of acupressure app Moxa, discusses why the company decided to sell to a Singapore-based buyer.

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“We realized the Asia market was actually a little bit more primed and better suited for a product like ours.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Disclosure
Alan Li: Moxa struggled to achieve positive LTV-to-CAC with paid ads
“What we realized was it was really tough to have a positive LTV to CAC on peer paid advertising.”
Alan Li Sep 12, 2023 ▶ 10:21 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Disclosure
Li: Moxa chose an all-cash Acquire.com offer over stock and earnouts
“We decided to go with the buyer on acquired because they were able to make an all cash offer. The other buyer wanted to do sort of a mix of stock and earn outs which just made it a little bit more messy.”
Alan Li Sep 12, 2023 ▶ 15:20 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Insight
Alan Li: Acquisition Due Diligence Can Be Reflective and Therapeutic for Founders
“I actually enjoyed sort of the diligence process, which might seem a little masochistic to other people, but it just goes to show how much work we had done over the last few years and sort of the knowledge and the know how and sort of explaining and sharing th…”
Alan Li Sep 12, 2023 ▶ 17:04 Startup Acquisition Stories with Alan Li Co-founder of Moxa
Assertion Not checkable as stated
Alan Li: Moxa Acquired Initial Users Through Organic Educational TikTok Videos
“Yeah the first ones mostly were through organic social so I had never used TikTok. My partners had never used it either until we started Moxa, but, We had heard that, you know, TikTok was a great way to showcase and also educate people on interesting topics. I…”
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Disclosure
Li: Moxa received 30 to 40 NDAs on Acquire.com
“So I don't remember exactly how many NDAs we got, but at least a few dozen, I'd say probably in the thirty-ish, 30 to forty-ish range and, you know, had conversations with about maybe 20% of them afterwards”
Alan Li Sep 12, 2023 ▶ 14:34 Startup Acquisition Stories with Alan Li Co-founder of Moxa
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