Victory laps and massive press coverage do not build businesses
Sophia Amoruso · Raising a Trust Fund With Marc Andreessen & Paris Hilton | Sophia Amoruso · Sourcery with Molly O'Shea · Aug 18, 2025 · at 36:29
Sophia Amoruso reflects on her experience building Nasty Gal and the difference between founder personal publicity and actual business traction.
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“As a founder who really did go on a victory lap and do, you know, the, you know, the huge press thing, It didn't make a huge impact on the business. It ended up putting me front and center, which is an amazing asset and something that, you know, I utilize with everything that I do, but it didn't build the business.”
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