Nick Abouzeid, co-founder of tax preparation startup Rivet, explains the operational dynamics of tax firms and why filing extensions is standard industry practice.
“It's oftentimes the biggest lever a tax prep firm has and sort of making their people more productive is by themselves six more months to do the work.”
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More from Nick Abouzeid
Opinion
Abouzeid: Growth 'secret sauces' and ad tricks are a consulting farce
“None of this exists. This is all a farce. This is all made up to allow people to bill exorbitant consulting rates to tell you that maybe Google ads is not for you.”
Nick AbouzeidMar 22, 2024▶ 6:54Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services · Sourcery with Molly O'Shea
Insight
Abouzeid: Top growth hires can clearly explain why their metric moved
“The thing that we screened for was, have you owned a number before, and can you verbalize what you did in order to make the number go up? And the best growth people we worked with all could verbalize exactly why the number went up. And they can walk you throug…”
Nick AbouzeidMar 22, 2024▶ 7:29Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services · Sourcery with Molly O'Shea
Insight
Abouzeid: Do not hire growth talent without defining target metrics first
“It is not a good idea to hire a growth person if you don't know what number they're going to move.”
Nick AbouzeidMar 22, 2024▶ 8:57Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services · Sourcery with Molly O'Shea
Insight
Abouzeid: Growth team members should each own exactly one isolated metric
“If you make one person responsible for one number and that one number is in a vacuum by itself, not touching anything else, It's very clear if they're doing their job or not. It's very clear if the things that you're doing are working or not.”
Nick AbouzeidMar 22, 2024▶ 10:03Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services · Sourcery with Molly O'Shea
Insight
Abouzeid: There are no bonus points for complex growth tests over hitting numbers
“There's no bonus points for sexy. There's only bonus points for hitting your number. If you get your number by changing the button text, great. That's awesome. We should be really proud of that. We should celebrate that. We shouldn't just shy away from it beca…”
Nick AbouzeidMar 22, 2024▶ 16:58Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services · Sourcery with Molly O'Shea
Insight
Abouzeid: Test Website Buttons Before Buying Expensive Personalization Tools
“It's certainly effective, but unless you're, it's such a big scale. Test your buttons first, right? Like that's a very expensive engagement. Take some time to implement it's, you know, focus on the buttons are already there and don't cost anything to test.”
Nick AbouzeidMar 22, 2024▶ 18:20Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services · Sourcery with Molly O'Shea
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