Abouzeid: Top growth hires can clearly explain why their metric moved
Nick Abouzeid · Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services · Sourcery with Molly O'Shea · Mar 22, 2024 · at 7:29
Nick Abouzeid, co-founder of Rivet and former growth lead at Ramp and Main Street, outlines how he evaluates and hires growth marketers.
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“The thing that we screened for was, have you owned a number before, and can you verbalize what you did in order to make the number go up? And the best growth people we worked with all could verbalize exactly why the number went up. And they can walk you through exactly what they tried in order to make the number go up and the things that worked and the things that didn't.”
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