The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Six-Figure Enterprise Deals Often Close Without Showing Executives the Product
“It's not untypical for a salesperson selling a large six-figure deal to never show the product. To the executive they're selling to.”
Darrell Benatar Jan 2, 2019 ▶ 22:33 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Insight
Six-Figure SaaS Deals Require Experienced In-Person Field Selling
“The reality still stands that you kind of have to do a lot of in-person selling if you're going to be selling six-figure deals into large companies and you're hiring, ah, you know, a more experienced rep who has the sophistication to, ah, ask the right questio…”
Darrell Benatar Jan 2, 2019 ▶ 24:37 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Insight
Enterprise Customers Understand When Ambitious Long-Term Product Roadmaps Change
“Get to a kind of a level of trust where, ah, we could put out that, ah, roadmap and understand that, you know, some of the things that are further out aren't gonna happen. It's gonna change and, ah, believe that customers are gonna understand that. They're not…”
Darrell Benatar Jan 2, 2019 ▶ 38:47 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Insight
Meeting Enterprise Security Requirements Creates a Competitive Moat Against Startups
“The good news is, is that, ah, that's a requirement for selling into these companies, and it becomes a competitive differentiator After you've invested that time in it, so the other little startups are coming along, they, they're gonna have to go through that …”
Darrell Benatar Jan 2, 2019 ▶ 34:19 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Insight
Moving Upmarket Requires Product Maturity and a Scaling Value Metric
“If you're gonna start down market and move up market, you need to have the product maturity to justify the pricing difference, and pricing becomes a challenge. You need a value metric that scales”
Darrell Benatar Jan 2, 2019 ▶ 8:16 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Insight
Enterprise Sales Require Slow Discovery Rather Than Transactional Demos
“When we're selling to an SMB, it's very transactional. It's about demoing the tool and demonstrating utility. When you're selling upmarket, you are you have a selling process where you want to slow things down and go through a process of discovery.”
Darrell Benatar Jan 2, 2019 ▶ 20:50 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
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