The Ledger
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why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Sharma: Treat pricing as an evolving feature, not a static decision
“First off, I want to try and make you reset your mind about what pricing is. I call it, it's another product feature. And just like other product features, it changes what your customer's behavior is. And so you should think about it the same way and use it in…”
Miro initially required a five-user minimum to ensure teams experienced full value
“When Miro was an early product, the outcome that we are trying to achieve was make sure the users love the product. And they figured out that user love happens when a lot of people come together on the Miro board and collaborate. That's when users get enough v…”
Miro set a 20-user business plan minimum to prevent smaller teams overpaying
“And so when we introduced the business plan, which had security features like SSO included in it, we set another threshold. We set 20 users minimum for the business plan, because if you were smaller than that, You could pay us the higher price, but maybe you w…”
Miro saw a 15% conversion lift by paywalling GIF playback
“One example at Miro was GIFs were very popular, and there was a limitation on free plans to play GIFs. Putting a paywall there, we thought would convert a little bit. The conversion was very big. It was 15%.”
Miro's conversion rates fell when free users tested premium business features
“The most popular features, which were the drivers of conversion from starter to business plan, they said, let's pick those two or three features And allow starter plan users to test them out, and they'll see more value, and they'll upgrade. The reverse happene…”
Miro found reducing paid seat minimums to one did not hurt metrics
“And then as Vero grew and we were scaling up, we wanted the product to be available to everyone. And then we did experimentation and we figured out, Hey, we can now reduce the limits down to one user without actually hurting any of our key metrics.”