Disclosure certainty 4/5 debate potential 2/5

Miro initially required a five-user minimum to ensure teams experienced full value

Akshay Sharma · How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk · Dec 3, 2024 · at 5:03

Akshay Sharma, Head of Pricing and Monetization at Miro, explains historical packaging decisions at Miro.

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“When Miro was an early product, the outcome that we are trying to achieve was make sure the users love the product. And they figured out that user love happens when a lot of people come together on the Miro board and collaborate. That's when users get enough value. And so the first choice that was made was minimum five users in a paid plan.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Akshay Sharma

Insight
Sharma: Treat pricing as an evolving feature, not a static decision
“First off, I want to try and make you reset your mind about what pricing is. I call it, it's another product feature. And just like other product features, it changes what your customer's behavior is. And so you should think about it the same way and use it in…”
Akshay Sharma Dec 3, 2024 ▶ 2:47 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
Disclosure
Miro set a 20-user business plan minimum to prevent smaller teams overpaying
“And so when we introduced the business plan, which had security features like SSO included in it, we set another threshold. We set 20 users minimum for the business plan, because if you were smaller than that, You could pay us the higher price, but maybe you w…”
Akshay Sharma Dec 3, 2024 ▶ 6:02 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
Assertion Not checkable as stated
Miro saw a 15% conversion lift by paywalling GIF playback
“One example at Miro was GIFs were very popular, and there was a limitation on free plans to play GIFs. Putting a paywall there, we thought would convert a little bit. The conversion was very big. It was 15%.”
Akshay Sharma Dec 3, 2024 ▶ 17:48 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
Assertion Not checkable as stated
Miro's conversion rates fell when free users tested premium business features
“The most popular features, which were the drivers of conversion from starter to business plan, they said, let's pick those two or three features And allow starter plan users to test them out, and they'll see more value, and they'll upgrade. The reverse happene…”
Akshay Sharma Dec 3, 2024 ▶ 18:09 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
Disclosure
Miro found reducing paid seat minimums to one did not hurt metrics
“And then as Vero grew and we were scaling up, we wanted the product to be available to everyone. And then we did experimentation and we figured out, Hey, we can now reduce the limits down to one user without actually hurting any of our key metrics.”
Akshay Sharma Dec 3, 2024 ▶ 6:31 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
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