The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Courtemanche: Hire Trained Salespeople and Teach Them Domain, Not Vice Versa
“So there's a lot of nuances to all of this, but we do find you got to hire sales people that understand sales and teach them construction.”
Courtemanche: Procore will not separately monetize AI for now
“For now, we're not looking to create a product line around this. That's going to be separately monetized. Now that's always open for debate. We really want to get more feedback from our customers before we make any sort of decision on that.”
Courtemanche: Procore was the sole survivor among 30 construction competitors
“Cause when we duck dove that way with 30 other surfers, we're the only ones who came up the other side. Everybody did. ... Yeah, it was an extinction level event, which gave us this huge advantage too, of buying us more time to capture the market share.”
Courtemanche: Construction managers face identical problems at every scale
“If you're a project manager on a Eddie Murphy's house or A nuclear power plant or a Whatever, a waste treatment plant or a wind farm. You basically are dealing with the same set of problems. They just are different scales and they might have different terminol…”
Courtemanche: Vertical SaaS Companies Only Get One Chance on Brand Impression
“And the vertical market like Procore is you have one chance to make a good impression with your brand. And if you make a bad impression, you're essentially doomed in that market.”
Courtemanche: A $300k check from DoubleClick founder Kevin O'Connor saved Procore
“And so he basically wrote us a check for like, 300,000 bucks and basically to keep us alive. And that check alone saved Procore. In fact, he's been on our board for 20 years.”
Courtemanche: Customers handle 50% more construction volume using Procore
“Our customers tell us that they can run 50% more construction volume on through their business if they're running on the Procore platform than if they're not.”
Courtemanche: Procore raised only $5M across its first nine years
“I think in the first Nine years of Procore's existence, we raised five million dollars, right?”
Courtemanche: Procore's main competition has always been pen, paper, and Office
“The incumbent software for our entire history, whenever we go into an account has always been pen and paper or really Microsoft office.”
Courtemanche: 2008 crisis wiped out Procore's custom home builder customer base
“By the way, during the great financial crisis, which is when everything changed to Procore, was all of our custom home builders went out of business. Like literally every customer we had, and the world stopped for eight months.”