The Ledger
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Hiring senior talent from day one accelerates startup growth, says Crespo
“Finally, something we did with Pigment was to hire very senior talents day one. And I can tell you that this is a very big accelerator as well of growth for two reasons. First of all, senior people, they have their own network, so they are going to bring also,…”
SaaS founders should prioritize customer quality over revenue, says Eléonore Crespo
“Why you should actually pay more attention into your customers than into your revenue.”
Crespo makes prospective VCs introduce portfolio companies before accepting investment
“What I love to do, you know, when someone is interested in pigment is to actually tell them that, you know, if They start making a couple of intros to their portfolio companies. Not only their portfolio companies will benefit a lot from probably, you know, loo…”
Iconic early customer logos signal product trust to VCs, says Crespo
“One thing that always got up our attention at Index was when companies very early stage would come and talk about some iconic brands they managed to sign very early on, and that would always trigger our attention because we would think, well, You know, they pr…”
Pigment signed Figma, dbt, Carta, Brex, and Gong within six months
“Some are actually iconic SaaS brands, so you probably know the Figma, the DBT of this world. Some are very famous brands for CFOs, Carta, Brex. Some are iconic brands for sales team. I can talk about Gong, for instance.”
Pigment targeted post-Series B and C startups for its initial GTM
“What we decided to go is to say, okay, look, we still want to sign very big next generation market leader that experience still a massive pain, you know, companies that are post-series B, post-series C, that are struggling with spreadsheets, but yet are very c…”
Lacher: Visionaries Club Passed on Pigment Follow-On Due to Valuation
“So we were seed investors in, in, in pigment, tacto, and I could take deal. We didn't follow on in pigment deal. Some of the best companies because we thought it was too expensive. It was wrong, right?”
Pigment built mini CRMs for every VC and advisor to track leads
“The playbook we did at Pigment is simple. We started to create some mini CRMs with all of our VC All of our advisor tracking all the P zero, P one, P two priorities of the companies we wanted to sign and making it a win-win, meaning that basically we would all…”
Pigment co-CEO Eléonore Crespo spends one-third of her time with customers
“I can tell you that I spend at least a third of my time with customers.”
Pigment maintains an average contract value of roughly $70,000, says Crespo
“For us, you know, we have an average contract value of pretty much 70 K.”
Julien Codorniou helped Pigment unlock its initial customer logos
“Julien Codornio from Facebook that helped a lot, you know, with his network of companies to unlock obviously the first logos.”
Pigment built its Google Sheets connector based on feedback from Deliveroo
“We built a connector to Gsheet thanks to the team at Deliveroo. We are building a sort of spreadsheet mode within Pigment thanks to some feedback that we got, and we accelerated that, that that roadmap to feedback we got from Brex and Figma.”
Pigment co-founders spent nine months interviewing market stakeholders before starting
“With my co-founder, Romain, before starting Pigment, we actually spent nine months speaking to the ecosystem, defining our ideal customer profile, understanding what would be the persona that would have the biggest pain at a certain point in time, and yet woul…”