The Ledger
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Lemkin: Figma feels like 'grandpa software' despite top-decile revenue growth
“This is why now Figma feels like grandpa software. That's the thing. It feels like grandpa software. It feels like grandpa software and you don't, the NRR is still high. The company is still growing at top decile rates, but who wants to buy new stuff from gran…”
Figma Designer: AI Will Collapse Design and Engineering Roles Within 5 Years
“Yeah, five years from now, nobody of course knows, but I do think some level of role collapse is going to happen, which is super exciting. So designers will be able to create, software engineers will be able to create designs and all of these roles are going t…”
Lemkin: Tech Boom Employees Will Not Leave to Found Major Startups
“Startups sucked so many human beings into it. Thousands of SDRs, thousands of AEs, thousands of marketing managers and social media strategists that these became just or highly paid ordinary jobs. Highly paid ordinary jobs, and I don't think any of those peopl…”
LaRoute: Adobe Illustrator remains gold standard for print production over Figma
“Adobe Illustrator is still the gold standard. That's still what we use. That's what we use for print. For things going to print in actual production, Illustrator is, you know, as oldie as it is, Illustrator is still the thing we all consolidate on between, you…”
Lemkin: AI design tools should be judged on rapid non-designer output, not Figma perfection
“The bar is in the, is, is better than the top Team could do on figma in 30 days. The bar is what can we do with nobody in an hour? Or 10:05 minutes. It's pretty good.”
Anthropic, Figma, and Cursor Use Clay for Inbound Qualification
“And this is, by the way, workflows that Anthropic, Figma, Cursor are all using play to power.”
OpenAI, Slack, Figma, and Airtable all started without sales commissions
“So with OpenAI, with Slack, many other, Airtable, Figma, New Relic, there's tons of companies out there that all started with this model of full salary, and it's a, you know, a normal living salary like you would give to any other product manager, marketer, en…”
Figma Engineers Reskill in AI Organically Through Personal Side Projects
“What we'll see is that a lot of these people reskill automatically because they're so passionate about AI and are just constantly building side projects in their own time. We don't even need to do the reskilling, reskilling.”
Figma requires sales leadership candidates to demo to the CRO
“For example, at Figma, the interview process that we do for salespeople, we do very similar for our sales leaders. So me coming on as the GM and VP of sales of the region, I had to do a discovery and demo to our CRO, and I had to demo the product to our CRO. L…”
Shen: Figma Raised $50M Before Generating Its First Dollar of Revenue
“Most people don't realize they actually raised fifty million dollars before actually generating their first dollar of revenue.”
Pigment signed Figma, dbt, Carta, Brex, and Gong within six months
“Some are actually iconic SaaS brands, so you probably know the Figma, the DBT of this world. Some are very famous brands for CFOs, Carta, Brex. Some are iconic brands for sales team. I can talk about Gong, for instance.”
Figma Designer: AI Features Only Ship After Passing Perfect Output Evals
“So for every feature that we built, we set up these little tests. Where we have the expected perfect outputs and we compare, we then compare that expected perfect outputs to the AI outputs. And we do that for every change. And only when the expected outputs is…”
Figma Evaluates AI Search by Rendering Results Directly Onto the Canvas
“So for instance, for our search feature, we would have the AI search model, just spit out all the search results on the Figma infinite canvas. And then we could go in with a Figma plugin to actually rate those search results as good or bad. And we would do tha…”
Amin: Clay Is the Photoshop or Figma for Growth Teams
“So the same way that you might think of Photoshop or Figma as the designers, we are to growth marketing and rev ops teams.”
Referrals drive 20% of Figma hires and 60% of APAC team
“20% of our hires at Figma are from referrals, and the team, my initial team that we've that we've built in, in Asia Pacific, around 60% have been from my personal network as well.”
Figma plans to scale APAC team to 50 employees in 2023
“So we've got 10 people on the ground now. We're going to be scaling to all 50 by the end of this year”
How Figma uses quarterly headcount releases to manage market volatility
“What we do at Figma is we set an annual plan, or like a hiring plan, but then we only enable, we only, ah, release that plan every quarter for the, ah, two quarters ahead. So it means that we can assess where the business is, especially in this constantly chan…”
Pigment built its Google Sheets connector based on feedback from Deliveroo
“We built a connector to Gsheet thanks to the team at Deliveroo. We are building a sort of spreadsheet mode within Pigment thanks to some feedback that we got, and we accelerated that, that that roadmap to feedback we got from Brex and Figma.”
Joe Thomas: Figma Built FigJam End-to-End in Just Six Months
“What ultimately became the idea of FigJam that launched in twenty-twenty-one Is the opposite of what they did with their original products, their flagship products, which took years to build in stealth. They built from end to end in six months. That was out in…”