The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 55 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Liu: Airtable did almost no outbound sales or marketing before 2020
“I mean, we really didn't do much in the way of outbound sales and marketing you know, before this year, even now it's still kind of early days, experimental efforts.”
Customer feedback priorities must shift radically between ideation and product testing
“Depending on the phase of the project when it's simply in the ideation phase or trying to understand how they would use the product. It's very use case oriented questions and trying to understand the depth of functionality that could be required. But let's say…”
Multi-segment customer research is essential to prioritize must-have features
“One is not only having to speak with one customer, but some part of that was being able to speak to customers from different industries or whichever it might, however you might look at your target market, right? Different industries of different sizes. To be a…”
Airtable builds customer education by combining qualitative research and product analytics
“First, using the research team, we had large qualitative surveys to understand how do people like to consume this data? Where do people like to consume this data? Then using some of our own analytics, we understand where are people getting stuck in the process…”
Airtable used 43 beta creators to shape its Interface Designer launch
“For our most recent launch, which was the Airtable Interface Designer, we had 43 creators in our beta program, and their conversations, their language, the ability to speak to them is what helped shape that launch.”
CMOs buy enterprise tech based on peer evidence and scaled results
“So I buy almost entirely from both experience and community-based sort of feedback. Testimonials or rather than testimonials, I'd say evidence that companies of Airtable size and scale have been able to be successful with that product.”
Airtable uses fake dollar allocations to help customers prioritize roadmap features
“In fact, in one of our last cabs, we used what we call the dollar bill exercise, where we gave our customers fake dollars and asked them to help invest in our roadmap. How much would they invest in various features?”