Multi-segment customer research is essential to prioritize must-have features
Archana Agrawal · The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal · May 28, 2022 · at 20:54
Airtable CMO Archana Agrawal responds to an audience question about distinguishing between nice-to-have and must-have product features.
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“One is not only having to speak with one customer, but some part of that was being able to speak to customers from different industries or whichever it might, however you might look at your target market, right? Different industries of different sizes. To be able to understand exactly how frequent are some of these things coming up, understand the use cases, the reasons for which these requests might be coming up. And you can have not only depend on that customer research, but there's a lot of survey based research as well that you can use to inform how teams might accomplish a task in an alternate way or a jobs to be done in an alternate way. And that can help you then Decide what's a nice to have versus a must have.”
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