De la Nuez: UserZoom vetted Thoma Bravo for four years before partnering
Alfonso de la Nuez · 10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community · Sep 13, 2022 · at 39:42
UserZoom CEO Alfonso de la Nuez discusses the importance of long-term relationship building before committing to a private equity buyout or investment.
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“You know, we got to know the Toma Bravo guys for about four years before we eventually, you know, decided to partner up.”
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More from Alfonso de la Nuez
De la Nuez: B2B SaaS can support 25% professional services revenue
“Sometimes services, depending on where you are, especially if you're in B to B, like we were, or like we are, sometimes services can really add a lot of value, as long as you have this 75% rule, more or less, you know, if you can demonstrate that you have, you…”
De la Nuez: Invest in UX design before sales and marketing
“I would actually invest in product user experience, design, and, ah, and delivering a great user experience even before I invest in sales, before I invest in marketing.”
De la Nuez: European founders are more resourceful due to scarcer capital
“I think that if we're going to have more EU Based unicorns and references, we have to be bold, we have to think big, and by the way, I think we are much more resourceful in general. I feel like we're much more resourceful, again, because we have less access to…”
De la Nuez: UserZoom reached $800M valuation via Thoma Bravo deal
“We raised a thirty four million dollar round in 2015. Then we raised a hundred million dollar round in 2020, right in the middle of the pandemic. And then about a month ago, we closed a deal, a strategic investment a strategic growth investment with Toma Bravo…”
De la Nuez: UserZoom should have raised capital after three years
“Honestly, I think that if I could go back and do it again, the lesson I learned is that I, we could have raised maybe three to four years in, rather than seven years in. Because the problem with not raising is that you potentially miss opportunities, right?”