Insight certainty 4/5 debate potential 3/5

Sabuncu: Southeast Asian SaaS startups must target developed markets for venture scale

Piruze Sabuncu · Top 10 Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV · Apr 13, 2023 · at 33:32

Piruze Sabuncu, Partner at Square Peg Capital, explains the market limitations of building pure-play B2B SaaS companies solely within Southeast Asia.

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“I think you can absolutely start a SaaS business out of Southeast Asia. But, and you can sell to great companies here. They can be your first users. It's great, like founder to founder sales. But close to series, again, depends. You need to keep your eyes out in a more developed market. If you want a more proper, like, VC type of tech company growth.”

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