Sloan: Adding more sales software often increases friction instead of productivity
Sydney Sloan · The RevTech Stack Playbook:Going from $1M to $100M with SalesLoft's CMO Sydney Sloan · Dec 4, 2021 · at 4:20
SalesLoft CMO Sydney Sloan warns against over-tooling sales teams with bloated software workflows and manual data entry requirements.
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“Point number three, more technology is not the answer. If you have the opportunity, if you're not a CEO that's doing the selling, sit with your salesperson for a day. How many clicks do you make them, punish them through once you've customized your systems? How hard is it to do their job? How much data re-entry are they doing? Remove that from the system. Remove friction so they can actually do their job, which is talk to customers.”
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