Sloan: Personalizing sales outreach increases connection rates by up to 300%
Sydney Sloan · The RevTech Stack Playbook:Going from $1M to $100M with SalesLoft's CMO Sydney Sloan · Dec 4, 2021 · at 11:24
Sydney Sloan, CMO at SalesLoft, shares customer engagement benchmark data from the SalesLoft platform.
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“We have 5000 customers that run on the sales loft platform, and they're sending millions of interactions every single day, and we know if somebody actually takes the time to personalize their emails and their phone calls, that they're increasing their connection rates by up to 300%.”
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