Why Jumps in Self-Serve Spend Warrant Immediate Discovery Calls
Cliff Bockard · Big Numbers from Small Customers: How DigitalOcean Accelerated at Scale | DigitalOcean SVP, Revenue · Dec 29, 2022 · at 21:45
Cliff Bockard, SVP of Revenue at DigitalOcean, discusses how to determine automated triggers for human outreach on self-serve accounts.
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“The automated way is, okay, this customer is growing, right? Like this customer has bought one product, they've been five dollars or 50 dollars for three months, and now there's a hundred dollars, a 120 dollars. It's a very simple and easy trigger to say, this person and this customer warrants a phone call, and they're probably not going to be five or 50 dollars per month. There's obviously some inflection point that they're going through. Reach out, Find out what's going on with their business. It's not a sales call. It's discovery in, in order to grab some data around, okay, what, what's going on and what, why they increase value.”
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