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Law: Hire a Sales Director Before Recruiting a VP of Sales

Michelle Law · Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them · Jul 26, 2017 · at 11:59

Michelle Law shares practical hiring advice for early-stage SaaS founders needing day-to-day sales management.

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“If none of the ones that you hired, you know, have that leadership position, you don't have that leadership management ability to coach them there, then I would highly recommend getting a sales manager or director of sales in there, because they're easier to find, they're cheaper, and they're going to take a lot of the day-to-day work off your plate.”

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